We recently built and launched a custom promotion site for Woolworths powered by our proprietary populus promotion engine.

Custom programming for the fully responsive site included receipt unique code validation, real-time personalised label preview generator (with 16 design permutations!), disallowed word exclusions, data validations, automated confirmation emails and social media share functions.

Other elements include a custom daily CSV export file that is automatically generated and emailed to the label printers & fulfilment house, as well as access to the populus reporting dashboard – showing key metrics for the promotion including breakdown of entries by time, state, age & gender, browser, mobile device type and more.