Much of last year was consumed with us creating “Proven On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil. The main proposition we needed to convey was that only Castrol’s System Pro Technology was capable of providing the extra performance reserves that successfully extend the oil drain period, no matter what the conditions – a major efficiency and profitability factor for all trucking fleets.

Our work involved the creation of a communication toolkit containing a vast array of digital and print based assets including website, savings calculator, banner ads, print advertisements, brochures and POS for use in global markets including US, Europe, Turkey, India and ASEAN.