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Leads flood in with Pooled Energy Facebook campaign

By | Uncategorized

Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.

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mFR riders tune up in Belgium

By | Creative, Our Work

Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.

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Mitch Wright wins Australian U/19 Road Race

By | Creative, Our Work

In the continuation of what has been a super start to this year’s National Road Racing Series for mobius Future Racing, young gun Mitch Wright showed a class field a clean set of heels to take out the Road Race, having the day earlier picked up bronze in the Individual Time Trial at The Australian U/19 Road Racing Championships in Geelong.

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Determining a brand’s future value – Part 1

By | In The Loop

I’m regularly asked by CEOs, business owners and those in PE as to what the best way to leverage a brand for the highest possible return. Those in PE will often have this as their primary driver for investing and as such I am often surprised that marketing due diligence prior to investment was not more rigorous in this regard.

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Skoda – simply clever marketing

By | In The Loop

We’ve brainstormed to create the ad that people discuss over coffee, the ad that delivers an unimagined vein of new prospects and pondered the alchemy of integrated media that transforms tepid consumer responses into unheard of leads for a hungry sales team.

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