For the past three years we have worked with Qube to articulate the brand proposition for Moorebank Logistics Park, Australia’s largest freight infrastructure project.
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Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
3M is a leading provider of automotive related consumables and parts for collision repair.
Having heard of our successful calculator for Castrol Australia at the Melbourne Truck Show, the Castrol Vecton USA team approached us and asked us to build a calculator for their upcoming US Truck Show.
Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.
It’s big, it’s huge and it’s important – so we are hard at it – watch this space.
WT Partnership is a global cost consultancy and clear leader in its field.
Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.
We conceived and built a custom online calculator for electricity retailer Pooled Energy to highlight potential savings of up to 30% of total household electricity costs.
Leading geo-civil contracting business MOITS engaged mobius to re-define their brand strategy as part of their drive to become a truly level one player in the building and construction sector.
Instant win on pack promotion powered by our populus promotions engine.
After last year’s successful Airport Millionaire promotion, this year’s version is even bigger; 20 participating outlets in 33 airports around Australia and New Zealand.
Our creative solution – the “2.5 million km engine protection proof” idea – was applied across multiple B2B and end user touch points, resulting in a multifaceted integrated campaign that has has once again served to reinforce this iconic Castrol brand’s position in the robust Australian diesel engine oil category.
After years of development and around $20 million invested, Pooled Energy has appointed mobius to launch its fabulous product offering – more updates to follow.
Terranova Seeds is an Australian success story. We designed and activated the Terranova brand story and its industry wide recognised “Thinking vegetable seeds? Think Terranova” campaign that still runs and provides cut through ten years after its introduction.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au
We recently built and launched a custom promotion site for Woolworths powered by our proprietary populus promotion engine.
Castrol’s new customer acquisition campaign in partnership with Virgin Velocity Frequent Flyer was a resounding success and significantly exceeded set targets by more than 80%.
We built another custom Facebook promotion app for Castrol. This time offering the winner the chance to help design Castrol’s livery to appear on-track in the Dunlop series at Homebush!
We designed and built a new website for MOITS – one of the leading demolition, shoring, excavation and civil works companies in the Greater Sydney Region.
Another successful instant win promotion launched – powered by our populus promotions engine.
Following an extensive 10 month brand design and activation process, we have launched the PFX brand for OneSteel. Leveraging OneSteel’s unique and market leading expertise in prefab reinforcing, the PFX brand was created to consolidate and grow OneSteel’s market position in a market typically characterised by commoditisation, not innovation.
We built a custom Facebook promotion app for Castrol. Pick the top 5 in this year’s Supercheap Auto Bathurst 1000 for a chance to win a piece of history!
Diversified logistics and infrastructure company Qube has reimagined logistics at Moorebank Logistics Park, Australia’s largest intermodal logistics centre covering 243 hectares.
ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
It’s been a busy start to 2016 with over 10 national consumer promotions launched for a number of big brands including Woolworths, Pepsi and Doritos – all built using our populus promotions engine.
This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.
Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.
Market leadership is hard fought and rigorously defended by those who enjoy it. AHG is one such company and engaged mobius in collaboration with Stollznow Research to undertake research into a number of its divisions so as to build a knowledge base for key strategic marketing decisions in the highly competitive national transport and logistics space.
Another successful FMCG prize draw promotion delivered for Ribena using our populus promotions engine.
