WordPress is a free hosted blogging service and an open source blogging software platform. However, owing to its simplicity and the large range of themes available many businesses use WordPress as a content management system to publish their website.
Why use WordPress?
easy to use:
The WordPress content management system is easy to use, includes approvals, version control and a large user support community and knowledge base.
For the reasons outlined below we can create a customised website with a full content management system quickly and easily.
It’s standards compliant, which means we can build great looking websites with WordPress.
When is WordPress appropriate?
WordPress is a great web publishing tool for small to medium businesses. It is most useful where the business wants to manage a smallish website (20 – 50 pages) primarily made up of webpages with text, images and video. There are plug-ins that will enable you to collect data via web forms, manage documents, and even add an online shop. However, there is a point at which your trying to build a mansion on the back of your 2 bedroom semi which is neither cost effective nor does it look any good. Contact us for a free consultation on whether WordPress is the right solution for your business.
What investment is required?
We build customised WordPress sites, which means that we don’t just install the latest version and grab whatever theme looks closest. We work with you to ensure that your site does what it should – communicate your brand. Budget from $5,000 for us to create you a custom WordPress installation.
We’re also happy to assist clients with existing WordPress implementations; for example, to implement widgets that are beyond the current team’s capability or refine the design of the site.
Why is WordPress so popular?
large range of ‘themes’:
The existence of a large library of ‘themes’ reduces the cost of implementation. We rarely use a theme straight out of its wrapper, but instead customise it to better reflect the brand attributes of the client.
quick to install:
WordPress is very quick to install in the hosting environment, which keeps the cost of implementation down.
while the lack of a license fee is a benefit, the real value in WordPress being open source is that we’re able to do whatever we like with it. We often customise the base WordPress release to more specifically address a client’s requriements.
plug-ins and extensions:
WordPress has a huge development community behind it who have created a massive library of plug-ins to extend the basic WordPress functionality. This is what enables WordPress to be more than blogging software.
search Engine Optimisation (SEO):
WordPress sites are natively optimised for search engine optimisation. You will still have to manage your content and citations to be really effective, but at least the underlying structure of the site is very SEO friendly.