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b2b

Aesthetic Medicine Pioneers

By Consumer, Online, Our Work, Solutions

The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.

Visit luminiq.com.au

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A big story, quickly told

By Corporate, Creative, Offline, Our Work, Strategic

B2B marketing comms when executed well, capture the essence of a brand and animate the business so as to make it resonate immediately with its audience. mobius was commissioned by AHG RL, Australia’s largest national temperature controlled supply chain network to distill a complicated and significant service offering into a ten slide deck.

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Big things, well conveyed

By Consumer, Online, Solutions

If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.

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Global campaign kicks off

By Consumer, Corporate, Creative, In The Loop, Our Work, Strategic

Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.

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Australian Brand Award winner for Eco Innovation

By Consumer, Corporate, Creative, Offline, Online, Our Work, Solutions, Strategic

Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.

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Seeing the world through customer eyes

By Corporate, Creative, Offline, Solutions, Strategic

Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.

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