Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.
Our creative solution – the “2.5 million km engine protection proof” idea – was applied across multiple B2B and end user touch points, resulting in a multifaceted integrated campaign that has has once again served to reinforce this iconic Castrol brand’s position in the robust Australian diesel engine oil category.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au