If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.
Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
For the past three years we have worked with Qube to articulate the brand proposition for Moorebank Logistics Park, Australia’s largest freight infrastructure project.
Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
OneSteel Reinforcing was acquired by international metals and industrial group, Liberty House Group that employs over 10,000 people in more than 30 countries. With the name changing to Liberty OneSteel Reinforcing, mobius is engaged to design and implement a rebranding programme across the 34 branch Australia wide network.
Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.
Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.
It’s big, it’s huge and it’s important – so we are hard at it – watch this space.
Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au
ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
Market leadership is hard fought and rigorously defended by those who enjoy it. AHG is one such company and engaged mobius in collaboration with Stollznow Research to undertake research into a number of its divisions so as to build a knowledge base for key strategic marketing decisions in the highly competitive national transport and logistics space.