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marketing strategy

“You’re kidding me, that’s unreal! – thanks, BP”

BP engages mobius for “surprise and delight” festive season initiative

By Corporate, Creative, Online, Our Work, Solutions, Strategic

BP enjoys a significant account customer base that the company wished to recognise and reward during the Christmas and festive season in a truly unexpected and unique way. Required for both the Australian and New Zealand markets, mobius created the “21 days of giving with BP Plus” campaign, a strategy that automatically entered customers into a weekly draw, every week for 3 weeks, for simply using their BP Plus card in a normal way – with no additional or special requirement needed.

The reward pool across both markets was in excess of $180,000 redeemed via a range of $500 Gift Cards. As customer engagement and reward was the focus, all winners were personally called, as well emailed the notification of their win – a valuable strategy that went down very well with customers and provided unique insights into the customer experience with BP.

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January 30, 2024
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Bringing out the Awe & Wonder

By Corporate, Online, Our Work, Solutions

Jenolan Caves are an Australian icon and World Heritage listed phenomenon.

Early in 2023, Jenolan approached us to develop a new campaign that boosted awareness and visitation given it had been some time since Jenolan had been active in the market. With the benefit of a new logo and brand identity, we created a multi-channel creative campaign using the themes “Awe & Wonder” and “A World of its Own”, anchored by a welcoming call to action invitation, “Get to know your Jenolan”. The campaign was socialised across static and digital poster sites, bus sides, letterbox drop and social media.

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November 15, 2023
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Activated accolades

By Consumer, Online, Our Work, Solutions

“As part of a global re structure and cultural re alignment , we undertook an extensive change management process including brand, vision, mission and market perception that required we re-position ourselves from an internal and external perspective.

Mobius were engaged to plan, assist and mentor us through this activity. Their work encompassed a comprehensive brand review and transformation that re-connected and energised the global business into a more cohesive, outward looking worldwide enterprise that aligned with the new strategic business direction.

Their understanding and insights were thorough and highly effective – providing us with a new, cohesive brand structure from which to grow and expand our business globally. We continue to engage them in our ongoing brand strategy and activations – I couldn’t recommend them more highly.”

Nick Deeks, Managing Director.

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July 8, 2022
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Another global win

By Corporate, Online, Our Work, Strategic

Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.

It’s big, it’s huge and it’s important – so we are hard at it – watch this space.

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March 13, 2018
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Seeing the world through customer eyes

By Corporate, Creative, Offline, Solutions, Strategic

Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.

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November 23, 2017
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Leads flood in with Pooled Energy Facebook campaign

By Consumer, Creative, Online, Solutions, Uncategorized

Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.

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November 15, 2017
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Raising the bar for OneSteel

By Corporate, Creative, Online, Our Work, Solutions

This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.

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February 23, 2016
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Brother Shave – High quality razors on subscription

By Consumer, Creative, Online, Our Work, Solutions

Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.

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January 25, 2016
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