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marketing strategy Archives - mobius

Another global win

By | Corporate, Online, Our Work, Strategic

Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.

It’s big, it’s huge and it’s important – so we are hard at it – watch this space.

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Seeing the world through customer eyes

By | Corporate, Creative, Offline, Solutions, Strategic

Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.

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Leads flood in with Pooled Energy Facebook campaign

By | Consumer, Creative, Online, Solutions, Uncategorized

Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.

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Raising the bar for OneSteel

By | Corporate, Creative, Online, Our Work, Solutions

This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.

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Brother Shave – High quality razors on subscription

By | Consumer, Creative, Online, Our Work, Solutions

Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.

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Shining the light on skin cancer

By | Consumer, Integrated, Our Work, Solutions

Following our brand activation and successful launch of National Home Doctor Service, Crescent Capital has called on us to re-brand its chain of skin cancer clinics with the SunDoctors brand identity and launch the new brand with an integrated marketing campaign designed across traditional and digital media channels.

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