We found mobius to be creative, responsive, professional and completely dedicated to the successful launch and ongoing success of the project.

Armando Gonzales, Product Manager – OneSteel Reinforcing

“OneSteel Reinforcing (OSR) competes in a mature construction industry where there is a proliferation of commoditised products. However, OSR has a distinct competitive advantage in the area of off-site fabrication (prefab) of reinforcing steel for infrastructure, civil, commercial, industrial, high rise and residential applications.

OSR has the expertise through its highly experienced and knowledgeable people, unique processes and propriety products that support the construction industry, comply with the relevant Australian Standards and minimise the safety and construction risks of its clients. As such, we have engaged and worked with mobius to help us create a solution to leverage this important differentiator.

Starting from a blank canvas, mobius’ solution was to create a new brand –  PFX, a shortened creative derivation of The Prefab Experts – a name that immediately resonated with our team and our clients. Their role also included an extensive market activation plan executed across all stakeholders encompassing website, animated sales tools, digital and print advertising, POS, branded environments, re-vamped case studies, LinkedIn, PR and DM.

We found mobius to be creative, responsive, professional and completely dedicated to the successful launch and ongoing success of the project. We continue to utilise their expertise wherever we can within our business.”

Armando Gonzales, Product Manager
OneSteel Reinforcing