An amazing product in a superb location is the recipe for success if well marketed. LUSSO on Drummoyne’s waterfront is a case in point.
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BP and Castrol approached us to design their joint stand at the Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.
Through CBRE, we were appointed to create the brand and activation campaign for this stylish, contemporary new development in Bondi including brand mark, graphic identity, positioning, digital elements including web, eDM and banners, brochure, signage and onsite display.
The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.
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An exclusive, smart and sustainable development, the 18 luxury qubec town homes are elegantly finished with polished concrete floors and ceilings. Smart technologies have been engaged to allow an extensive level of control and functionality, not seen before in a project of this type in Australia.
Rick Kelly and Castrol Racing are powering into the future with the reveal of Kelly Racing’s new #15 Castrol-backed Ford Mustang Supercar, with its public reveal in Federation Square, Melbourne. Feat: mobius.
Our first project for OneSteel was the development and articulation of a new brand for a range of steel mesh designed to revolutionise strata control within coal mining operations. Our brief was to create a brand name and design that reflected the unique attributes of the products and served to elevate it beyond the commoditised market in which it traditionally competed.
Agency founders Jane and Guy keep things low key as they cut the cake, celebrating mobius’ 25 years. We thought the matching outfits for the day were a nice touch… brand alignment right there.
If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.
A project 6 months in the making is our work on the launch of Guarda EDGE, an Australian designed, innovative, step change in the world of concrete cutters.
OneSteel Reinforcing was acquired by international metals and industrial group, Liberty House Group that employs over 10,000 people in more than 30 countries. With the name changing to Liberty OneSteel Reinforcing, mobius is engaged to design and implement a rebranding programme across the 34 branch Australia wide network.
Conceived around the massive and expanding need of financial institutions to ensure complete compliance within their operations, new start-up TIQK aims to harness technology and innovation to deliver real-time, automated compliance.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au
Diversified logistics and infrastructure company Qube has reimagined logistics at Moorebank Logistics Park, Australia’s largest intermodal logistics centre covering 243 hectares.
ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
AMP Capital has a global portfolio of assets across a number of significant segments. Within Australia they are activating a number of key industrial assets – one being Crossroads Logistics Centre in Casula, a strategically located industrial development unique in its access to key transport and infrastructure.
Bluestone has been working with mobius since they began – our first project being the Bluestone corporate identity.
Following our brand activation and successful launch of National Home Doctor Service, Crescent Capital has called on us to re-brand its chain of skin cancer clinics with the SunDoctors brand identity and launch the new brand with an integrated marketing campaign designed across traditional and digital media channels.
