An amazing product in a superb location is the recipe for success if well marketed. LUSSO on Drummoyne’s waterfront is a case in point.
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The Australian Reinforcing Company (ARC) tasked us with bringing to life LOKPOD, a new product innovation for residential slab construction that offers significant economies and efficiencies for builders.
BP and Castrol approached us to design their joint stand at the 2021 Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.
Through CBRE, we were appointed to create the brand and activation campaign for this stylish, contemporary new development in Bondi including brand mark, graphic identity, positioning, digital elements including web, eDM and banners, brochure, signage and onsite display.
The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.
Visit luminiq.com.au
An exclusive, smart and sustainable development, the 18 luxury qubec town homes are elegantly finished with polished concrete floors and ceilings. Smart technologies have been engaged to allow an extensive level of control and functionality, not seen before in a project of this type in Australia.
B2B marketing comms when executed well, capture the essence of a brand and animate the business so as to make it resonate immediately with its audience. mobius was commissioned by AHG RL, Australia’s largest national temperature controlled supply chain network to distill a complicated and significant service offering into a ten slide deck.
With a team approaching 7000 people, Qube are clear leaders in the provision of integrated logistics solutions focussed on import and export supply chains. Since 2016, mobius has created both strategic and tactical brand development and activation activities for various divisions across the group.
World renowned cost consultants WT celebrated 70 years in business recently with a stellar invitation only event at Sydney’s MCA. The event, attended by clients and WT directors from all over the world was designed to showcase their history and contribution to the construction and infrastructure industry globally, whilst also recognising those who made it all possible.
Agency founders Jane and Guy keep things low key as they cut the cake, celebrating mobius’ 25 years. We thought the matching outfits for the day were a nice touch… brand alignment right there.
If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.
Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
One of our favourite AVs is the promotional hero video we did for Castrol EDGE to drive and socialise their sponsorship of the Wallabies. A crisp idea, perfectly targeted and beautifully executed, see if your feel the same…
A project 6 months in the making is our work on the launch of Guarda EDGE, an Australian designed, innovative, step change in the world of concrete cutters.
Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
OneSteel Reinforcing was acquired by international metals and industrial group, Liberty House Group that employs over 10,000 people in more than 30 countries. With the name changing to Liberty OneSteel Reinforcing, mobius is engaged to design and implement a rebranding programme across the 34 branch Australia wide network.
Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.
Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.
It’s big, it’s huge and it’s important – so we are hard at it – watch this space.
Leading geo-civil contracting business MOITS engaged mobius to re-define their brand strategy as part of their drive to become a truly level one player in the building and construction sector.
Our creative solution – the “2.5 million km engine protection proof” idea – was applied across multiple B2B and end user touch points, resulting in a multifaceted integrated campaign that has has once again served to reinforce this iconic Castrol brand’s position in the robust Australian diesel engine oil category.
After years of development and around $20 million invested, Pooled Energy has appointed mobius to launch its fabulous product offering – more updates to follow.
Terranova Seeds is an Australian success story. We designed and activated the Terranova brand story and its industry wide recognised “Thinking vegetable seeds? Think Terranova” campaign that still runs and provides cut through ten years after its introduction.
Conceived around the massive and expanding need of financial institutions to ensure complete compliance within their operations, new start-up TIQK aims to harness technology and innovation to deliver real-time, automated compliance.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au
We designed and created a highly successful campaign for Vital Addition to promote their services at the Medical Business Management Masterclass Conference series held in Sydney, Brisbane and Melbourne.
Following an extensive 10 month brand design and activation process, we have launched the PFX brand for OneSteel. Leveraging OneSteel’s unique and market leading expertise in prefab reinforcing, the PFX brand was created to consolidate and grow OneSteel’s market position in a market typically characterised by commoditisation, not innovation.
Diversified logistics and infrastructure company Qube has reimagined logistics at Moorebank Logistics Park, Australia’s largest intermodal logistics centre covering 243 hectares.
ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.
