Skip to main content
Tag

brand activation

Bringing out the Awe & Wonder

By Corporate, Online, Our Work, Solutions

Jenolan Caves are an Australian icon and World Heritage listed phenomenon.

Early in 2023, Jenolan approached us to develop a new campaign that boosted awareness and visitation given it had been some time since Jenolan had been active in the market. With the benefit of a new logo and brand identity, we created a multi-channel creative campaign using the themes “Awe & Wonder” and “A World of its Own”, anchored by a welcoming call to action invitation, “Get to know your Jenolan”. The campaign was socialised across static and digital poster sites, bus sides, letterbox drop and social media.

Read More
November 15, 2023
Love2

Activated accolades

By Consumer, Online, Our Work, Solutions

“As part of a global re structure and cultural re alignment , we undertook an extensive change management process including brand, vision, mission and market perception that required we re-position ourselves from an internal and external perspective.

Mobius were engaged to plan, assist and mentor us through this activity. Their work encompassed a comprehensive brand review and transformation that re-connected and energised the global business into a more cohesive, outward looking worldwide enterprise that aligned with the new strategic business direction.

Their understanding and insights were thorough and highly effective – providing us with a new, cohesive brand structure from which to grow and expand our business globally. We continue to engage them in our ongoing brand strategy and activations – I couldn’t recommend them more highly.”

Nick Deeks, Managing Director.

Read More
July 8, 2022
Love1

30,000 attendees can’t be wrong

By Consumer, Creative, Offline, Online, Solutions, Strategic

BP and Castrol approached us to design their joint stand at the 2021 Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.

Read More
May 25, 2021
Love1

Aesthetic Medicine Pioneers

By Consumer, Online, Our Work, Solutions

The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.

Visit luminiq.com.au

Read More
October 4, 2020
Love0

A big story, quickly told

By Corporate, Creative, Offline, Our Work, Strategic

B2B marketing comms when executed well, capture the essence of a brand and animate the business so as to make it resonate immediately with its audience. mobius was commissioned by AHG RL, Australia’s largest national temperature controlled supply chain network to distill a complicated and significant service offering into a ten slide deck.

Read More
January 13, 2020
Love0

Better than ever after 70 years

By Corporate, Creative, Our Work, Strategic

World renowned cost consultants WT celebrated 70 years in business recently with a stellar invitation only event at Sydney’s MCA. The event, attended by clients and WT directors from all over the world was designed to showcase their history and contribution to the construction and infrastructure industry globally, whilst also recognising those who made it all possible.

Read More
November 19, 2019
Love0

Big things, well conveyed

By Consumer, Online, Solutions

If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.

Read More
April 18, 2019
Love0

Global campaign kicks off

By Consumer, Corporate, Creative, In The Loop, Our Work, Strategic

Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.

Read More
April 5, 2019
Love0

Australian Brand Award winner for Eco Innovation

By Consumer, Corporate, Creative, Offline, Online, Our Work, Solutions, Strategic

Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.

Read More
September 13, 2018
Love0

From the ground up…

By Corporate, Creative, Our Work, Solutions, Strategic

Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.

Read More
June 7, 2018
Love0

Another global win

By Corporate, Online, Our Work, Strategic

Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.

It’s big, it’s huge and it’s important – so we are hard at it – watch this space.

Read More
March 13, 2018
Love0
Close Menu