World renowned cost consultants WT celebrated 70 years in business recently with a stellar invitation only event at Sydney’s MCA. The event, attended by clients and WT directors from all over the world was designed to showcase their history and contribution to the construction and infrastructure industry globally, whilst also recognising those who made it all possible.
Since our appointment as brand agency to WT in 2014, we have curated the WT brand across international boundaries through the application of our proprietary Brand Genome ‘Brand Strategy in Action” platform. Based on the key pillars of this process, we created a three and half minute video utilising multi-media techniques whereby we brought to life the WT brand through the ages that was vital part of the story telling on the night, and that serves as an iconic masthead that captures the WT history for posterity.
