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web development

Bringing out the Awe & Wonder

By Corporate, Online, Our Work, Solutions

Jenolan Caves are an Australian icon and World Heritage listed phenomenon.

Early in 2023, Jenolan approached us to develop a new campaign that boosted awareness and visitation given it had been some time since Jenolan had been active in the market. With the benefit of a new logo and brand identity, we created a multi-channel creative campaign using the themes “Awe & Wonder” and “A World of its Own”, anchored by a welcoming call to action invitation, “Get to know your Jenolan”. The campaign was socialised across static and digital poster sites, bus sides, letterbox drop and social media.

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Activated accolades

By Consumer, Online, Our Work, Solutions

“As part of a global re structure and cultural re alignment , we undertook an extensive change management process including brand, vision, mission and market perception that required we re-position ourselves from an internal and external perspective.

Mobius were engaged to plan, assist and mentor us through this activity. Their work encompassed a comprehensive brand review and transformation that re-connected and energised the global business into a more cohesive, outward looking worldwide enterprise that aligned with the new strategic business direction.

Their understanding and insights were thorough and highly effective – providing us with a new, cohesive brand structure from which to grow and expand our business globally. We continue to engage them in our ongoing brand strategy and activations – I couldn’t recommend them more highly.”

Nick Deeks, Managing Director.

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Smith’s Spin to Win

By Consumer, Online, Solutions

We’ve created the website for the Smith’s Spin to Win competition, complete with a custom spinning wheel that allows entrants to spin and instantly receive notification of their prize. Winning entrants receive an automatically sent email with follow up instructions to validate their prize and submit further details for payment of the cash prizes.

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Another global win

By Corporate, Online, Our Work, Strategic

Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.

It’s big, it’s huge and it’s important – so we are hard at it – watch this space.

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