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design strategy Archives - mobius

Global campaign kicks off

By Consumer, Corporate, Creative, In The Loop, Our Work, Strategic

Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.

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Raising the bar for OneSteel

By Corporate, Creative, Online, Our Work, Solutions

This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.

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Brother Shave – High quality razors on subscription

By Consumer, Creative, Online, Our Work, Solutions

Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.

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OneSteel mines mobius’ brand experience to launch ‘world first’ steel product

By Uncategorized

The steel products industry has long suffered from rampant commoditisation, driving down prices and stifling the potential for innovation and healthy margins. Recognising this, OneSteel through its Minemesh range of Strata Control and Ground Support Mesh solutions for coal and metalliferous mining applications has been innovating quietly, making significant product improvements that lead to better safety and improved economies for its mining clients including industry juggernauts such as BHP and Glencore.

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Thinking Ahead of the Game

By Corporate, Creative, Offline, Trade

mobius were instrumental in the delivery of the recent Castrol Thought Leadership event series “Thinking Ahead of the Game”. These events were designed to engage and connect with some of Castrol’s top tier clients whilst delivering key messages of pioneering, innovation, partnership and growth.

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Diversity Week

By Creative, Offline, Our Work

ASIC has a deep commitment to embracing diversity in the workplace and a part of this is Diversity Week – mobius was engaged to help articulate this ongoing initiative via strategic advice through key comms and messaging.

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Lend Lease Solar

By Consumer, Integrated, Offline, Online, Solutions

Things that might have been

Following many years of international research Lend Lease launched their solar electricity business unit. Lend Lease Solar was an initiative designed to capitalise on the Australian Government’s drive towards greater sustainability and energy efficiency.

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Bayer - Berocca

Bayer

By Our Work

graphic & industrial design

To give Berrocca some added b-b-bounce, Bayer turned to us as their strategic design partner at the very front end of this ground breaking project.

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