Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
After years of development and around $20 million invested, Pooled Energy has appointed mobius to launch its fabulous product offering – more updates to follow.
Terranova Seeds is an Australian success story. We designed and activated the Terranova brand story and its industry wide recognised “Thinking vegetable seeds? Think Terranova” campaign that still runs and provides cut through ten years after its introduction.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au
Following an extensive 10 month brand design and activation process, we have launched the PFX brand for OneSteel. Leveraging OneSteel’s unique and market leading expertise in prefab reinforcing, the PFX brand was created to consolidate and grow OneSteel’s market position in a market typically characterised by commoditisation, not innovation.
This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.
Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.
Truscreen’s cancer detection technology is the result of almost 30 years of research and development and utilises ‘Opto Electrical’ technology for the detection of cancer cells. mobius was appointed to re-brand the company following a recent stock market float and with the commercialisation of its product gaining momentum internationally.
AMP Capital has a global portfolio of assets across a number of significant segments. Within Australia they are activating a number of key industrial assets – one being Crossroads Logistics Centre in Casula, a strategically located industrial development unique in its access to key transport and infrastructure.
Following a process of deep consultation both internally and externally over 5 rigorous months, mobius has completed the first phase of the redesign of the WT Partnership brand platform and identity.
With a suite of leading brands including Sofitel, Pullman, Mgallery, Grand Mecure and Novotel to name a just a few – Accor is dedicated to creating outstanding customer experiences across its businesses globally.
The steel products industry has long suffered from rampant commoditisation, driving down prices and stifling the potential for innovation and healthy margins. Recognising this, OneSteel through its Minemesh range of Strata Control and Ground Support Mesh solutions for coal and metalliferous mining applications has been innovating quietly, making significant product improvements that lead to better safety and improved economies for its mining clients including industry juggernauts such as BHP and Glencore.
Australia’s leading cost consultants and quantity surveyors, WT Partnership has engaged mobius to to conduct a wide-ranging review of its brand and communications framework as it seeks to grow its position in the Australian marketplace and forge new markets in the USA and India.
mobius were instrumental in the delivery of the recent Castrol Thought Leadership event series “Thinking Ahead of the Game”. These events were designed to engage and connect with some of Castrol’s top tier clients whilst delivering key messages of pioneering, innovation, partnership and growth.
Things that might have been
Following many years of international research Lend Lease launched their solar electricity business unit. Lend Lease Solar was an initiative designed to capitalise on the Australian Government’s drive towards greater sustainability and energy efficiency.