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corporate identity

30,000 attendees can’t be wrong

By Consumer, Creative, Offline, Online, Solutions, Strategic

BP and Castrol approached us to design their joint stand at the Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.

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Aesthetic Medicine Pioneers

By Consumer, Online, Our Work, Solutions

The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.

Visit luminiq.com.au

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New brand capitalises on green credentials

By Consumer, Online, Our Work, Solutions

Our first project for OneSteel was the development and articulation of a new brand for a range of steel mesh designed to revolutionise strata control within coal mining operations. Our brief was to create a brand name and design that reflected the unique attributes of the products and served to elevate it beyond the commoditised market in which it traditionally competed.

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Big things, well conveyed

By Consumer, Online, Solutions

If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.

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From the ground up…

By Corporate, Creative, Our Work, Solutions, Strategic

Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.

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AHG RL hits the road with CAPcargo

By Creative, Our Work

AHG Refrigerated Logistics (AHG RL) is Australia’s leading refrigerated transport and warehousing company bringing together Scott’s, Rand, Harris and JAT to form one single business. With a fleet of over 500 prime movers and more than 1000 refrigerated trailers operating nationally, co-ordinating and managing all aspects of such a complex business requires a powerful software solution.

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