B2B marketing comms when executed well, capture the essence of a brand and animate the business so as to make it resonate immediately with its audience. mobius was commissioned by AHG RL, Australia’s largest national temperature controlled supply chain network to distill a complicated and significant service offering into a ten slide deck.
Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.
Conceived around the massive and expanding need of financial institutions to ensure complete compliance within their operations, new start-up TIQK aims to harness technology and innovation to deliver real-time, automated compliance.
We designed and created a highly successful campaign for Vital Addition to promote their services at the Medical Business Management Masterclass Conference series held in Sydney, Brisbane and Melbourne.
AMP Capital has a global portfolio of assets across a number of significant segments. Within Australia they are activating a number of key industrial assets – one being Crossroads Logistics Centre in Casula, a strategically located industrial development unique in its access to key transport and infrastructure.
Following a process of deep consultation both internally and externally over 5 rigorous months, mobius has completed the first phase of the redesign of the WT Partnership brand platform and identity.
With a suite of leading brands including Sofitel, Pullman, Mgallery, Grand Mecure and Novotel to name a just a few – Accor is dedicated to creating outstanding customer experiences across its businesses globally.
mobius were instrumental in the delivery of the recent Castrol Thought Leadership event series “Thinking Ahead of the Game”. These events were designed to engage and connect with some of Castrol’s top tier clients whilst delivering key messages of pioneering, innovation, partnership and growth.
We conceived and executed the campaign that encompassed brand identity design and positioning; brand activation via website including online membership application and payment gateway, DM (online and traditional) and membership collateral and fulfilment.
Focused on the exploration and development of oil and gas acreage in South West Queensland, Real Energy engaged us with an important brief to assist with their brand development and IPO. Following their successful listing, we have now completed their first annual report.
Things that might have been
Following many years of international research Lend Lease launched their solar electricity business unit. Lend Lease Solar was an initiative designed to capitalise on the Australian Government’s drive towards greater sustainability and energy efficiency.
Tellus Holdings is developing a business model that while globally proven, will be unique in Australasia. Driven by dual, high margin revenue bases in the commodity and waste sectors, our first engagement has taken the presentation of their financial reporting to a higher level ahead of a planned IPO.