Castrol MAGNATEC STOP-START

Castrol MAGNATEC STOP-START is a global brand and the latest development of the highly successful Castrol MAGNATEC franchise.

We played the key role in the marketing rollout in Australia, creating above-the-line, below-the-line and digital executions including extremely effective outdoor advertising. Our theme, ‘Stop start driving… It’s even worse for your engine’ struck a chord with drivers.

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Our Story (short version)

Established in 1994 and named after the topology of the Möbius loop, mobius has grown to a full service agency focusing on marketing and design solutions.

The Möbius loop was designed in 1858 by Augustus Ferdinand Möbius to illustrate the theory of infinity. It is where the perfect marriage of science and art can be illustrated, a loop of infinite proportions and endless possibilities.

Our clients are some of the best and biggest in their fields reaching across a variety of industry and service. Because of this diversity we think laterally to offer unique marketing and strategic solutions.

Let ∞ denote infinity

With calculus, infinity came into its own. Whether you were doing differential calculus and considering infinitesimally small increments, or integral claculus and adding together an infinite set of infinitely narrow segments, infinity was a working tool of the mathematician.

And it needed a symbol.

As it happens, one had just been produced, the lemniscate, ∞. That drunken figure of eight now used to represent infinity was introduced in a work on conic sections by John Wallis, the man behind the formula for π, who would be significantly more famous today if he hadn’t had so many glorious colleagues.

Castrol MAGNATEC STOP-START

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Our Story (short version)

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Let ∞ denote infinity