Merry Christmas & a happy new year from all of us at mobius.
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Our first project for OneSteel was the development and articulation of a new brand for a range of steel mesh designed to revolutionise strata control within coal mining operations. Our brief was to create a brand name and design that reflected the unique attributes of the products and served to elevate it beyond the commoditised market in which it traditionally competed.
We processed over 3 million entries during the 7 week promotion period for New World’s Scratch & Score instant win promotion.
Just some of the brands that have powered their online promotions and competitions using our proprietary promotions engine, populus.
A consumer awareness & engagement competition micro-site.
Agency founders Jane and Guy keep things low key as they cut the cake, celebrating mobius’ 25 years. We thought the matching outfits for the day were a nice touch… brand alignment right there.
If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.
Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
We’ve created the website for the Smith’s Spin to Win competition, complete with a custom spinning wheel that allows entrants to spin and instantly receive notification of their prize. Winning entrants receive an automatically sent email with follow up instructions to validate their prize and submit further details for payment of the cash prizes.
One of our favourite AVs is the promotional hero video we did for Castrol EDGE to drive and socialise their sponsorship of the Wallabies. A crisp idea, perfectly targeted and beautifully executed, see if your feel the same…
A project 6 months in the making is our work on the launch of Guarda EDGE, an Australian designed, innovative, step change in the world of concrete cutters.
Following 4 years as naming rights and major sponsor of NRS team mobius Bridgelane, we say goodbye to this chapter of our relationship with the sport of cycling in Australia.
AHG Refrigerated Logistics recently announced their continuing support of Foodbank Australia as one of their National Partners and met at our offices to confirm details of the ongoing relationship.
For the past three years we have worked with Qube to articulate the brand proposition for Moorebank Logistics Park, Australia’s largest freight infrastructure project.
Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.
We conceived and built a custom online calculator for electricity retailer Pooled Energy to highlight potential savings of up to 30% of total household electricity costs.
Leading geo-civil contracting business MOITS engaged mobius to re-define their brand strategy as part of their drive to become a truly level one player in the building and construction sector.
Instant win on pack promotion powered by our populus promotions engine.
After last year’s successful Airport Millionaire promotion, this year’s version is even bigger; 20 participating outlets in 33 airports around Australia and New Zealand.
Our creative solution – the “2.5 million km engine protection proof” idea – was applied across multiple B2B and end user touch points, resulting in a multifaceted integrated campaign that has has once again served to reinforce this iconic Castrol brand’s position in the robust Australian diesel engine oil category.
We recently built and launched a custom promotion site for Woolworths powered by our proprietary populus promotion engine.
Castrol’s new customer acquisition campaign in partnership with Virgin Velocity Frequent Flyer was a resounding success and significantly exceeded set targets by more than 80%.
We built another custom Facebook promotion app for Castrol. This time offering the winner the chance to help design Castrol’s livery to appear on-track in the Dunlop series at Homebush!
We designed and built a new website for MOITS – one of the leading demolition, shoring, excavation and civil works companies in the Greater Sydney Region.
Another successful instant win promotion launched – powered by our populus promotions engine.
We built a custom Facebook promotion app for Castrol. Pick the top 5 in this year’s Supercheap Auto Bathurst 1000 for a chance to win a piece of history!
It’s been a busy start to 2016 with over 10 national consumer promotions launched for a number of big brands including Woolworths, Pepsi and Doritos – all built using our populus promotions engine.
