BP and Castrol approached us to design their joint stand at the 2021 Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.
Through CBRE, we were appointed to create the brand and activation campaign for this stylish, contemporary new development in Bondi including brand mark, graphic identity, positioning, digital elements including web, eDM and banners, brochure, signage and onsite display.
CBRE has curated a sophisticated database that is the cornerstone of their project marketing success as the leaders in their field across Australia. However, there was a communication gap that had failed to motivate customers into enquiring about the $25,000 HomeBuilder grant. CBRE briefed us to create a lead generation campaign to solve this problem.
We’ve just gone live with a new promotion website built on ‘populus’ for Yoplait yoghurts featuring a custom mobile entry mechanism and animations to bring the promotion to life.
Visit www.youplay2win.com.au
We’ve just launched a new promotion website built on ‘populus’ for Lion Dairy & Drinks featuring a custom entry mechanism and animations based around their range of participating beverage brands.
Visit www.shaketowin.com.au
The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.
Visit luminiq.com.au
Virtual Scratch Card promotion website built on ‘populus’ for Stanley + Berri wines featuring a custom entry mechanism and interactive scratch card for a chance to win instant cash prizes.
Visit www.caskcash.com.au
CBRE tapped us to develop a campaign to promote the raft of First Home Buyer (FHB) rebates and incentives available across their collection of apartment developments Sydney wide.
Visit cbre-fhb.com.au
Here’s another LEGO promotion website we recently built on ‘populus’ to promote the new “Super Mario” LEGO range exclusively at Target stores nationally.
We’ve just gone live with another national Grant Burge Gift with Purchase promotion website built using our promotions engine ‘populus’.
Much has been said about the demise of print, not just in terms of newspapers and magazines, but the old staple of many businesses – the brochure.
A freshly minted promotion website built using our promotions engine ‘populus’. This time for a weekly prize draw promotion for Fisherman’s Friend.
We’ve just launched another promotion website for LEGO run at Big W stores nationally and built using our promotions engine ‘populus’.
Visit www.winbricksets.com.au.
We at mobius have never done the conventional, so during this interesting time that we all are riding with, we are here to let you know that we are still operating in the usual way we would – unusually.
We continue our brand building activities for Castrol’s iconic RX commercial diesel engine oil with the creative and development of Castrol’s current promo, “Win $90K Worth of Grunt With Castrol RX.”
An exclusive, smart and sustainable development, the 18 luxury qubec town homes are elegantly finished with polished concrete floors and ceilings. Smart technologies have been engaged to allow an extensive level of control and functionality, not seen before in a project of this type in Australia.
Rick Kelly and Castrol Racing are powering into the future with the reveal of Kelly Racing’s new #15 Castrol-backed Ford Mustang Supercar, with its public reveal in Federation Square, Melbourne. Feat: mobius.
Merry Christmas & a happy new year from all of us at mobius.
Our first project for OneSteel was the development and articulation of a new brand for a range of steel mesh designed to revolutionise strata control within coal mining operations. Our brief was to create a brand name and design that reflected the unique attributes of the products and served to elevate it beyond the commoditised market in which it traditionally competed.
A “gift with purchase” promotion website for Grant Burge Wines run at BWS, First Choice and Liquorland stores nationally.
We processed over 3 million entries during the 7 week promotion period for New World’s Scratch & Score instant win promotion.
Just some of the brands that have powered their online promotions and competitions using our proprietary promotions engine, populus.
A consumer awareness & engagement competition micro-site.
Agency founders Jane and Guy keep things low key as they cut the cake, celebrating mobius’ 25 years. We thought the matching outfits for the day were a nice touch… brand alignment right there.
If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.
Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
We’ve created the website for the Smith’s Spin to Win competition, complete with a custom spinning wheel that allows entrants to spin and instantly receive notification of their prize. Winning entrants receive an automatically sent email with follow up instructions to validate their prize and submit further details for payment of the cash prizes.
One of our favourite AVs is the promotional hero video we did for Castrol EDGE to drive and socialise their sponsorship of the Wallabies. A crisp idea, perfectly targeted and beautifully executed, see if your feel the same…
A project 6 months in the making is our work on the launch of Guarda EDGE, an Australian designed, innovative, step change in the world of concrete cutters.
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