Much has been said about the demise of print, not just in terms of newspapers and magazines, but the old staple of many businesses – the brochure.
Rick Kelly and Castrol Racing are powering into the future with the reveal of Kelly Racing’s new #15 Castrol-backed Ford Mustang Supercar, with its public reveal in Federation Square, Melbourne. Feat: mobius.
Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
For the past three years we have worked with Qube to articulate the brand proposition for Moorebank Logistics Park, Australia’s largest freight infrastructure project.
Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
ASIC has again appointed mobius for another key project, in this instance to enhance and streamline UI for its team across their intranet pages and Sharepoint sites.
Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.
We conceived and built a custom online calculator for electricity retailer Pooled Energy to highlight potential savings of up to 30% of total household electricity costs.
Leading geo-civil contracting business MOITS engaged mobius to re-define their brand strategy as part of their drive to become a truly level one player in the building and construction sector.
Our creative solution – the “2.5 million km engine protection proof” idea – was applied across multiple B2B and end user touch points, resulting in a multifaceted integrated campaign that has has once again served to reinforce this iconic Castrol brand’s position in the robust Australian diesel engine oil category.
Conceived around the massive and expanding need of financial institutions to ensure complete compliance within their operations, new start-up TIQK aims to harness technology and innovation to deliver real-time, automated compliance.
Castrol’s new customer acquisition campaign in partnership with Virgin Velocity Frequent Flyer was a resounding success and significantly exceeded set targets by more than 80%.
We designed and created a highly successful campaign for Vital Addition to promote their services at the Medical Business Management Masterclass Conference series held in Sydney, Brisbane and Melbourne.
We built another custom Facebook promotion app for Castrol. This time offering the winner the chance to help design Castrol’s livery to appear on-track in the Dunlop series at Homebush!
Instinct Systems asked us to assist with revamping their JobBag™ software UI design.
Market leadership is hard fought and rigorously defended by those who enjoy it. AHG is one such company and engaged mobius in collaboration with Stollznow Research to undertake research into a number of its divisions so as to build a knowledge base for key strategic marketing decisions in the highly competitive national transport and logistics space.
Optus called on us to help finesse and refine the website designs for their Doorstep project.