Over the 16th – 17th of November, the NSW MTB State Championships were held in Orange, NSW. The mobius Attaquer team went out in full-force, coming away with 5 State Championship titles across both categories, XCO and XCC.
This year WT are celebrating their 70th year in business. With first hand recounts of the ‘old days’ and content from the current days coming from all global offices and team members…
The Cape to Cape, a 4 day stage racing event along the breath taking Margaret River in Western Australia was held over the weekend of the 17 Oct 2019 – 20 Oct 2019. Over 1,300 riders flocked to the West Coast event to race and experience some of the best scenery and trails Australia has to offer.
After a long, hard conversation with our beloved Mitchell Street office, we knew it was time to move on and to a new outlook – a refresh of sorts.
Agency founders Jane and Guy keep things low key as they cut the cake, celebrating mobius’ 25 years. We thought the matching outfits for the day were a nice touch… brand alignment right there.
Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
One of our favourite AVs is the promotional hero video we did for Castrol EDGE to drive and socialise their sponsorship of the Wallabies. A crisp idea, perfectly targeted and beautifully executed, see if your feel the same…
A project 6 months in the making is our work on the launch of Guarda EDGE, an Australian designed, innovative, step change in the world of concrete cutters.
Following 4 years as naming rights and major sponsor of NRS team mobius Bridgelane, we say goodbye to this chapter of our relationship with the sport of cycling in Australia.
AHG Refrigerated Logistics recently announced their continuing support of Foodbank Australia as one of their National Partners and met at our offices to confirm details of the ongoing relationship.
I’m regularly asked by CEOs, business owners and those in PE as to what the best way to leverage a brand for the highest possible return. Those in PE will often have this as their primary driver for investing and as such I am often surprised that marketing due diligence prior to investment was not more rigorous in this regard.
In short, PE firms purchase companies they see as having great growth potential so that they can improve them and ultimately sell them at a profit – in other words PE firms exist to create value.
We’ve brainstormed to create the ad that people discuss over coffee, the ad that delivers an unimagined vein of new prospects and pondered the alchemy of integrated media that transforms tepid consumer responses into unheard of leads for a hungry sales team.
I have just been forced to watch a 15 second ad for Woolworths Sunday Roast so that I could see grainy footage of a white truck running over a whole legion of innocent people celebrating Bastille Day in Nice on the Channel 9 news app.
When it broke that VW had committed one of the biggest automotive frauds known to man I wondered aloud whether the brand would survive.
Instinctively I felt that it would – there is just too much history and brand equity floating around – the VW beetle is one of the iconic vehicles of all time – cute, reliable, affordable and never took itself too seriously – what’s not to like?
I received a letter from Amex on Friday night, outlining (but not explaining) changes to my card conditions.
Now you can always expect that any changes to any existing arrangement with a financial institution will not be in your favour, otherwise they would trumpet it from on high, and probably spend a lot of money advertising it – such is the rarity of this type of event.
The demise of Dick Smith and the poor performance of Myer since listing have had the nay sayers crowing from on high about the greedy and avaricious nature of that band of modern-day looters – Private Equity. From the outset I need to declare my hand on two levels – the first being that I too had grave doubts about Myer, possibly due to a built in aversion to retail stocks (more fool me…read JB HiFi) and the spruiking of the listing price reaching such a level of cacophony that I just couldn’t bear it any longer.
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