QUBE’S fully automated state-of-the-art rail gateway at Moorebank Logistics Park is transforming and streamlining supply chains from regional NSW into Moorebank and onto Port Botany.
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BP enjoys a significant account customer base that the company wished to recognise and reward during the Christmas and festive season in a truly unexpected and unique way. Required for both the Australian and New Zealand markets, mobius created the “21 days of giving with BP Plus” campaign, a strategy that automatically entered customers into a weekly draw, every week for 3 weeks, for simply using their BP Plus card in a normal way – with no additional or special requirement needed.
The reward pool across both markets was in excess of $180,000 redeemed via a range of $500 Gift Cards. As customer engagement and reward was the focus, all winners were personally called, as well emailed the notification of their win – a valuable strategy that went down very well with customers and provided unique insights into the customer experience with BP.
Jenolan Caves are an Australian icon and World Heritage listed phenomenon.
Early in 2023, Jenolan approached us to develop a new campaign that boosted awareness and visitation given it had been some time since Jenolan had been active in the market. With the benefit of a new logo and brand identity, we created a multi-channel creative campaign using the themes “Awe & Wonder” and “A World of its Own”, anchored by a welcoming call to action invitation, “Get to know your Jenolan”. The campaign was socialised across static and digital poster sites, bus sides, letterbox drop and social media.
“As part of a global re structure and cultural re alignment , we undertook an extensive change management process including brand, vision, mission and market perception that required we re-position ourselves from an internal and external perspective.
Mobius were engaged to plan, assist and mentor us through this activity. Their work encompassed a comprehensive brand review and transformation that re-connected and energised the global business into a more cohesive, outward looking worldwide enterprise that aligned with the new strategic business direction.
Their understanding and insights were thorough and highly effective – providing us with a new, cohesive brand structure from which to grow and expand our business globally. We continue to engage them in our ongoing brand strategy and activations – I couldn’t recommend them more highly.”
Nick Deeks, Managing Director.
An amazing product in a superb location is the recipe for success if well marketed. LUSSO on Drummoyne’s waterfront is a case in point.
Here are just a few of the brands that have used our promotions engine ‘populus’ to power their online competitions and promotions.
We’ve just completed a full site overhaul for HSE Mining. They wanted to be bolder and more adventurous in look and feel. Instead of focusing on equipment and coal mines, the website focuses on the people that work at HSE – a team that feels like family.
BP and Castrol approached us to design their joint stand at the Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.
Through CBRE, we were appointed to create the brand and activation campaign for this stylish, contemporary new development in Bondi including brand mark, graphic identity, positioning, digital elements including web, eDM and banners, brochure, signage and onsite display.
CBRE has curated a sophisticated database that is the cornerstone of their project marketing success as the leaders in their field across Australia. However, there was a communication gap that had failed to motivate customers into enquiring about the $25,000 HomeBuilder grant. CBRE briefed us to create a lead generation campaign to solve this problem.
We’ve just gone live with a new promotion website built on ‘populus’ for Yoplait yoghurts featuring a custom mobile entry mechanism and animations to bring the promotion to life.
After almost 10 years it was time for a major overhaul for the websites of long standing clients John Swire & Sons and Kalari. So we recently rebuilt both their sites from the ground up in Wordpress. With a more user friendly CMS interface, better security architecture and flexible functionality add-ons hopefully their new sites will see them through the next 10 years!
We’ve just launched a new promotion website built on ‘populus’ for Lion Dairy & Drinks featuring a custom entry mechanism and animations based around their range of participating beverage brands.
The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.
Visit luminiq.com.au
Virtual Scratch Card promotion website built on ‘populus’ for Stanley + Berri wines featuring a custom entry mechanism and interactive scratch card for a chance to win instant cash prizes.
Here’s another LEGO promotion website we recently built on ‘populus’ to promote the new “Super Mario” LEGO range exclusively at Target stores nationally.
We’ve just gone live with another national Grant Burge Gift with Purchase promotion website built using our promotions engine ‘populus’.
Much has been said about the demise of print, not just in terms of newspapers and magazines, but the old staple of many businesses – the brochure.
A freshly minted promotion website built using our promotions engine ‘populus’. This time for a weekly prize draw promotion for Fisherman’s Friend.
We’ve just launched another promotion website for LEGO run at Big W stores nationally and built using our promotions engine ‘populus’.
We at mobius have never done the conventional, so during this interesting time that we all are riding with, we are here to let you know that we are still operating in the usual way we would – unusually.
We continue our brand building activities for Castrol’s iconic RX commercial diesel engine oil with the creative and development of Castrol’s current promo, “Win $90K Worth of Grunt With Castrol RX.”
Our first project for OneSteel was the development and articulation of a new brand for a range of steel mesh designed to revolutionise strata control within coal mining operations. Our brief was to create a brand name and design that reflected the unique attributes of the products and served to elevate it beyond the commoditised market in which it traditionally competed.
A “gift with purchase” promotion website for Grant Burge Wines run at BWS, First Choice and Liquorland stores nationally.
We processed over 3 million entries during the 7 week promotion period for New World’s Scratch & Score instant win promotion.
This year WT are celebrating their 70th year in business. With first hand recounts of the ‘old days’ and content from the current days coming from all global offices and team members…
Just some of the brands that have powered their online promotions and competitions using our proprietary promotions engine, populus.
A consumer awareness & engagement competition micro-site.
Agency founders Jane and Guy keep things low key as they cut the cake, celebrating mobius’ 25 years. We thought the matching outfits for the day were a nice touch… brand alignment right there.
