We continue our brand building activities for Castrol’s iconic RX commercial diesel engine oil with the creative and development of Castrol’s current promo, “Win $90K Worth of Grunt With Castrol RX.”
This high profile promotion has both instant win and major prize components and is powered by our populus promotion engine that manages online entry validation and proof of purchase, custom spinning wheel for instant win and instant prize notification.
The prize pool consists of 200 instant win prizes of $250 BP Gift Cards and major prize of an Izuzu 4×4 D-Max-Terrain ute and Jayco Outback Camper Trailer – a total prize pool of $90,900.
