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brand identity Archives - mobius

Raising the bar for OneSteel

By Corporate, Creative, Online, Our Work, Solutions

This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.

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OneSteel mines mobius’ brand experience to launch ‘world first’ steel product

By Uncategorized

The steel products industry has long suffered from rampant commoditisation, driving down prices and stifling the potential for innovation and healthy margins. Recognising this, OneSteel through its Minemesh range of Strata Control and Ground Support Mesh solutions for coal and metalliferous mining applications has been innovating quietly, making significant product improvements that lead to better safety and improved economies for its mining clients including industry juggernauts such as BHP and Glencore.

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Lend Lease Solar

By Consumer, Integrated, Offline, Online, Solutions

Things that might have been

Following many years of international research Lend Lease launched their solar electricity business unit. Lend Lease Solar was an initiative designed to capitalise on the Australian Government’s drive towards greater sustainability and energy efficiency.

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