ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
Starting point for our solution was to create a new internal brand, CAMPUS. From here, we developed a communications strategy for an internal staff engagement campaign targeting employees at ASIC’s Sydney office to drive the implementation and activation of the concept ahead of a potential national rollout.
