QUBE’S fully automated state-of-the-art rail gateway at Moorebank Logistics Park is transforming and streamlining supply chains from regional NSW into Moorebank and onto Port Botany.
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BP enjoys a significant account customer base that the company wished to recognise and reward during the Christmas and festive season in a truly unexpected and unique way. Required for both the Australian and New Zealand markets, mobius created the “21 days of giving with BP Plus” campaign, a strategy that automatically entered customers into a weekly draw, every week for 3 weeks, for simply using their BP Plus card in a normal way – with no additional or special requirement needed.
The reward pool across both markets was in excess of $180,000 redeemed via a range of $500 Gift Cards. As customer engagement and reward was the focus, all winners were personally called, as well emailed the notification of their win – a valuable strategy that went down very well with customers and provided unique insights into the customer experience with BP.
An amazing product in a superb location is the recipe for success if well marketed. LUSSO on Drummoyne’s waterfront is a case in point.
The Australian Reinforcing Company (ARC) tasked us with bringing to life LOKPOD, a new product innovation for residential slab construction that offers significant economies and efficiencies for builders.
BP and Castrol approached us to design their joint stand at the Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.
Through CBRE, we were appointed to create the brand and activation campaign for this stylish, contemporary new development in Bondi including brand mark, graphic identity, positioning, digital elements including web, eDM and banners, brochure, signage and onsite display.
CBRE has curated a sophisticated database that is the cornerstone of their project marketing success as the leaders in their field across Australia. However, there was a communication gap that had failed to motivate customers into enquiring about the $25,000 HomeBuilder grant. CBRE briefed us to create a lead generation campaign to solve this problem.
An exclusive, smart and sustainable development, the 18 luxury qubec town homes are elegantly finished with polished concrete floors and ceilings. Smart technologies have been engaged to allow an extensive level of control and functionality, not seen before in a project of this type in Australia.
Rick Kelly and Castrol Racing are powering into the future with the reveal of Kelly Racing’s new #15 Castrol-backed Ford Mustang Supercar, with its public reveal in Federation Square, Melbourne. Feat: mobius.
B2B marketing comms when executed well, capture the essence of a brand and animate the business so as to make it resonate immediately with its audience. mobius was commissioned by AHG RL, Australia’s largest national temperature controlled supply chain network to distill a complicated and significant service offering into a ten slide deck.
With a team approaching 7000 people, Qube are clear leaders in the provision of integrated logistics solutions focussed on import and export supply chains. Since 2016, mobius has created both strategic and tactical brand development and activation activities for various divisions across the group.
World renowned cost consultants WT celebrated 70 years in business recently with a stellar invitation only event at Sydney’s MCA. The event, attended by clients and WT directors from all over the world was designed to showcase their history and contribution to the construction and infrastructure industry globally, whilst also recognising those who made it all possible.
This year Castrol are celebrating their first centenary. Not only did we help launch and create a calendar of celebratory events for this momentous occasion, we had the pleasure of being able to come up with the Castrol 100 Year Beer.
Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
One of our favourite AVs is the promotional hero video we did for Castrol EDGE to drive and socialise their sponsorship of the Wallabies. A crisp idea, perfectly targeted and beautifully executed, see if your feel the same…
A project 6 months in the making is our work on the launch of Guarda EDGE, an Australian designed, innovative, step change in the world of concrete cutters.
Following 4 years as naming rights and major sponsor of NRS team mobius Bridgelane, we say goodbye to this chapter of our relationship with the sport of cycling in Australia.
AHG Refrigerated Logistics recently announced their continuing support of Foodbank Australia as one of their National Partners and met at our offices to confirm details of the ongoing relationship.
For the past three years we have worked with Qube to articulate the brand proposition for Moorebank Logistics Park, Australia’s largest freight infrastructure project.
Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
OneSteel Reinforcing was acquired by international metals and industrial group, Liberty House Group that employs over 10,000 people in more than 30 countries. With the name changing to Liberty OneSteel Reinforcing, mobius is engaged to design and implement a rebranding programme across the 34 branch Australia wide network.
ASIC has again appointed mobius for another key project, in this instance to enhance and streamline UI for its team across their intranet pages and Sharepoint sites.
Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.
Having heard of our successful calculator for Castrol Australia at the Melbourne Truck Show, the Castrol Vecton USA team approached us and asked us to build a calculator for their upcoming US Truck Show.
AHG Refrigerated Logistics (AHG RL) is Australia’s leading refrigerated transport and warehousing company bringing together Scott’s, Rand, Harris and JAT to form one single business. With a fleet of over 500 prime movers and more than 1000 refrigerated trailers operating nationally, co-ordinating and managing all aspects of such a complex business requires a powerful software solution.
On Saturday, Jesse Coyle, Aaron Bicknell and Luke Brame (alongside riders from the mobius Project 63 MTB team) tackled the second edition of l’Etape Australia taking out the top three podium positions.
With a daring attack, Jesse powered away on the Beloka climb to win l’Etape Australia solo, with Aaron and Luke finishing a couple of minutes later.
Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.
Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.
Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.
Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.
