Category

Creative

30,000 attendees can’t be wrong

By Consumer, Creative, Offline, Online, Solutions, Strategic

BP and Castrol approached us to design their joint stand at the 2021 Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.

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Winning with creativity

By Consumer, Creative, Online, Solutions, Strategic

CBRE has curated a sophisticated database that is the cornerstone of their project marketing success as the leaders in their field across Australia. However, there was a communication gap that had failed to motivate customers into enquiring about the $25,000 HomeBuilder grant. CBRE briefed us to create a lead generation campaign to solve this problem.

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A big story, quickly told

By Corporate, Creative, Offline, Our Work, Strategic

B2B marketing comms when executed well, capture the essence of a brand and animate the business so as to make it resonate immediately with its audience. mobius was commissioned by AHG RL, Australia’s largest national temperature controlled supply chain network to distill a complicated and significant service offering into a ten slide deck.

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Better than ever after 70 years

By Corporate, Creative, Our Work, Strategic

World renowned cost consultants WT celebrated 70 years in business recently with a stellar invitation only event at Sydney’s MCA. The event, attended by clients and WT directors from all over the world was designed to showcase their history and contribution to the construction and infrastructure industry globally, whilst also recognising those who made it all possible.

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100 year beer

By Creative, Our Work, Uncategorized

This year Castrol are celebrating their first centenary. Not only did we help launch and create a calendar of celebratory events for this momentous occasion, we had the pleasure of being able to come up with the Castrol 100 Year Beer.

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Global campaign kicks off

By Consumer, Corporate, Creative, In The Loop, Our Work, Strategic

Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.

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Australian Brand Award winner for Eco Innovation

By Consumer, Corporate, Creative, Offline, Online, Our Work, Solutions, Strategic

Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.

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From the ground up…

By Corporate, Creative, Our Work, Solutions, Strategic

Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.

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AHG RL hits the road with CAPcargo

By Creative, Our Work

AHG Refrigerated Logistics (AHG RL) is Australia’s leading refrigerated transport and warehousing company bringing together Scott’s, Rand, Harris and JAT to form one single business. With a fleet of over 500 prime movers and more than 1000 refrigerated trailers operating nationally, co-ordinating and managing all aspects of such a complex business requires a powerful software solution.

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Seeing the world through customer eyes

By Corporate, Creative, Offline, Solutions, Strategic

Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.

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Leads flood in with Pooled Energy Facebook campaign

By Consumer, Creative, Online, Solutions, Uncategorized

Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.

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mFR riders tune up in Belgium

By Creative, Our Work

Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.

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