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Seeing the world through customer eyes

By November 23, 2017December 14th, 2017No Comments

Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms. Our solution “CUSTOMEREYES”, utilised a name and graphic metaphor that had a number of positive meanings that succinctly captured the essence of this corporate quality.