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Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
An Australian first, Castrol Magnatec Bio-Synthetic has since been announced as the 2018 Australian Brand Awards winner for Eco Innovation – further evidence of of just how significant this product is.
Our role was the creation of all communication and brand assets across multiple customer and distributor/retailer touch points.