Category

Our Work

New brand capitalises on green credentials

By | Consumer, Online, Our Work, Solutions

Our first project for OneSteel was the development and articulation of a new brand for a range of steel mesh designed to revolutionise strata control within coal mining operations. Our brief was to create a brand name and design that reflected the unique attributes of the products and served to elevate it beyond the commoditised market in which it traditionally competed.

Read More

Better than ever after 70 years

By | Corporate, Creative, Our Work, Strategic | No Comments

World renowned cost consultants WT celebrated 70 years in business recently with a stellar invitation only event at Sydney’s MCA. The event, attended by clients and WT directors from all over the world was designed to showcase their history and contribution to the construction and infrastructure industry globally, whilst also recognising those who made it all possible.

Read More

100 year beer

By | Creative, Our Work, Uncategorized

This year Castrol are celebrating their first centenary. Not only did we help launch and create a calendar of celebratory events for this momentous occasion, we had the pleasure of being able to come up with the Castrol 100 Year Beer.

Read More

Global campaign kicks off

By | Consumer, Corporate, Creative, In The Loop, Our Work, Strategic | No Comments

Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.

Read More

Australian Brand Award winner for Eco Innovation

By | Consumer, Corporate, Creative, Offline, Online, Our Work, Solutions, Strategic

Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.

Read More

From the ground up…

By | Corporate, Creative, Our Work, Solutions, Strategic

Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.

Read More

Another global win

By | Corporate, Online, Our Work, Strategic

Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.

It’s big, it’s huge and it’s important – so we are hard at it – watch this space.

Read More

AHG RL hits the road with CAPcargo

By | Creative, Our Work

AHG Refrigerated Logistics (AHG RL) is Australia’s leading refrigerated transport and warehousing company bringing together Scott’s, Rand, Harris and JAT to form one single business. With a fleet of over 500 prime movers and more than 1000 refrigerated trailers operating nationally, co-ordinating and managing all aspects of such a complex business requires a powerful software solution.

Read More

mobius Future Racing clean sweep at l’Etape Australia 2017

By | Creative, Our Work

On Saturday, Jesse Coyle, Aaron Bicknell and Luke Brame (alongside riders from the mobius Project 63 MTB team) tackled the second edition of l’Etape Australia taking out the top three podium positions.

With a daring attack, Jesse powered away on the Beloka climb to win l’Etape Australia solo, with Aaron and Luke finishing a couple of minutes later.

Read More