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“You’re kidding me, that’s unreal! – thanks, BP”

BP engages mobius for “surprise and delight” festive season initiative

By Corporate, Creative, Online, Our Work, Solutions, Strategic

BP enjoys a significant account customer base that the company wished to recognise and reward during the Christmas and festive season in a truly unexpected and unique way. Required for both the Australian and New Zealand markets, mobius created the “21 days of giving with BP Plus” campaign, a strategy that automatically entered customers into a weekly draw, every week for 3 weeks, for simply using their BP Plus card in a normal way – with no additional or special requirement needed.

The reward pool across both markets was in excess of $180,000 redeemed via a range of $500 Gift Cards. As customer engagement and reward was the focus, all winners were personally called, as well emailed the notification of their win – a valuable strategy that went down very well with customers and provided unique insights into the customer experience with BP.

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Bringing out the Awe & Wonder

By Corporate, Online, Our Work, Solutions

Jenolan Caves are an Australian icon and World Heritage listed phenomenon.

Early in 2023, Jenolan approached us to develop a new campaign that boosted awareness and visitation given it had been some time since Jenolan had been active in the market. With the benefit of a new logo and brand identity, we created a multi-channel creative campaign using the themes “Awe & Wonder” and “A World of its Own”, anchored by a welcoming call to action invitation, “Get to know your Jenolan”. The campaign was socialised across static and digital poster sites, bus sides, letterbox drop and social media.

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Activated accolades

By Consumer, Online, Our Work, Solutions

“As part of a global re structure and cultural re alignment , we undertook an extensive change management process including brand, vision, mission and market perception that required we re-position ourselves from an internal and external perspective.

Mobius were engaged to plan, assist and mentor us through this activity. Their work encompassed a comprehensive brand review and transformation that re-connected and energised the global business into a more cohesive, outward looking worldwide enterprise that aligned with the new strategic business direction.

Their understanding and insights were thorough and highly effective – providing us with a new, cohesive brand structure from which to grow and expand our business globally. We continue to engage them in our ongoing brand strategy and activations – I couldn’t recommend them more highly.”

Nick Deeks, Managing Director.

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Aesthetic Medicine Pioneers

By Consumer, Online, Our Work, Solutions

The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.

Visit luminiq.com.au

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A big story, quickly told

By Corporate, Creative, Offline, Our Work, Strategic

B2B marketing comms when executed well, capture the essence of a brand and animate the business so as to make it resonate immediately with its audience. mobius was commissioned by AHG RL, Australia’s largest national temperature controlled supply chain network to distill a complicated and significant service offering into a ten slide deck.

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New brand capitalises on green credentials

By Consumer, Online, Our Work, Solutions

Our first project for OneSteel was the development and articulation of a new brand for a range of steel mesh designed to revolutionise strata control within coal mining operations. Our brief was to create a brand name and design that reflected the unique attributes of the products and served to elevate it beyond the commoditised market in which it traditionally competed.

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Better than ever after 70 years

By Corporate, Creative, Our Work, Strategic

World renowned cost consultants WT celebrated 70 years in business recently with a stellar invitation only event at Sydney’s MCA. The event, attended by clients and WT directors from all over the world was designed to showcase their history and contribution to the construction and infrastructure industry globally, whilst also recognising those who made it all possible.

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100 year beer

By Creative, Our Work, Uncategorized

This year Castrol are celebrating their first centenary. Not only did we help launch and create a calendar of celebratory events for this momentous occasion, we had the pleasure of being able to come up with the Castrol 100 Year Beer.

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