Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.
In the continuation of what has been a super start to this year’s National Road Racing Series for mobius Future Racing, young gun Mitch Wright showed a class field a clean set of heels to take out the Road Race, having the day earlier picked up bronze in the Individual Time Trial at The Australian U/19 Road Racing Championships in Geelong.
After years of development and around $20 million invested, Pooled Energy has appointed mobius to launch its fabulous product offering – more updates to follow.
Terranova Seeds is an Australian success story. We designed and activated the Terranova brand story and its industry wide recognised “Thinking vegetable seeds? Think Terranova” campaign that still runs and provides cut through ten years after its introduction.
Conceived around the massive and expanding need of financial institutions to ensure complete compliance within their operations, new start-up TIQK aims to harness technology and innovation to deliver real-time, automated compliance.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au
The men’s peloton will begin the 2017 Subaru National Road Series (NRS) at the Battle on the Border later this month, with 2016 team’s runner-up mobius Future Racing set to get to taste the best of both worlds with a split-squad to tackle a challenging Australian domestic and US race schedule.
Head over to the Cycling Australia Website for the full article.
We designed and created a highly successful campaign for Vital Addition to promote their services at the Medical Business Management Masterclass Conference series held in Sydney, Brisbane and Melbourne.
Following an extensive 10 month brand design and activation process, we have launched the PFX brand for OneSteel. Leveraging OneSteel’s unique and market leading expertise in prefab reinforcing, the PFX brand was created to consolidate and grow OneSteel’s market position in a market typically characterised by commoditisation, not innovation.
In addition to one of the best team rosters in the competition, we are pleased present two of the sharpest looking team vehicles to grace the caravan of support vehicles making their debut at the 5 day Lakes Oil – Fulton Hogan Tour of the Great South Coast.
ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.
Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.
Market leadership is hard fought and rigorously defended by those who enjoy it. AHG is one such company and engaged mobius in collaboration with Stollznow Research to undertake research into a number of its divisions so as to build a knowledge base for key strategic marketing decisions in the highly competitive national transport and logistics space.
Against a field of some of Australia’s, and indeed the world’s best cyclists, new signing Ben Dyball scorched the the Elite Mens Individual Time Trial course to come in 5th, finishing behind winner Rohan Dennis (winner of the Tour de France 2015 Prologue), Richie Porte, Damian Howson and Sean Lake.
Truscreen’s cancer detection technology is the result of almost 30 years of research and development and utilises ‘Opto Electrical’ technology for the detection of cancer cells. mobius was appointed to re-brand the company following a recent stock market float and with the commercialisation of its product gaining momentum internationally.
AMP Capital has a global portfolio of assets across a number of significant segments. Within Australia they are activating a number of key industrial assets – one being Crossroads Logistics Centre in Casula, a strategically located industrial development unique in its access to key transport and infrastructure.
Following a process of deep consultation both internally and externally over 5 rigorous months, mobius has completed the first phase of the redesign of the WT Partnership brand platform and identity.
With a suite of leading brands including Sofitel, Pullman, Mgallery, Grand Mecure and Novotel to name a just a few – Accor is dedicated to creating outstanding customer experiences across its businesses globally.