Following an extensive 10 month brand design and activation process, we have launched the PFX brand for OneSteel. Leveraging OneSteel’s unique and market leading expertise in prefab reinforcing, the PFX brand was created to consolidate and grow OneSteel’s market position in a market typically characterised by commoditisation, not innovation.
In addition to one of the best team rosters in the competition, we are pleased present two of the sharpest looking team vehicles to grace the caravan of support vehicles making their debut at the 5 day Lakes Oil – Fulton Hogan Tour of the Great South Coast.
Diversified logistics and infrastructure company Qube has reimagined logistics at Moorebank Logistics Park, Australia’s largest intermodal logistics centre covering 243 hectares.
ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.
Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.
Market leadership is hard fought and rigorously defended by those who enjoy it. AHG is one such company and engaged mobius in collaboration with Stollznow Research to undertake research into a number of its divisions so as to build a knowledge base for key strategic marketing decisions in the highly competitive national transport and logistics space.
Against a field of some of Australia’s, and indeed the world’s best cyclists, new signing Ben Dyball scorched the the Elite Mens Individual Time Trial course to come in 5th, finishing behind winner Rohan Dennis (winner of the Tour de France 2015 Prologue), Richie Porte, Damian Howson and Sean Lake.
Truscreen’s cancer detection technology is the result of almost 30 years of research and development and utilises ‘Opto Electrical’ technology for the detection of cancer cells. mobius was appointed to re-brand the company following a recent stock market float and with the commercialisation of its product gaining momentum internationally.
In a classic ‘meeting of the minds’, Capital Corporation and Bluestone Property Solutions formalised what has, for some time been an ongoing and robust business relationship with the merging of both organisations to form Capital Bluestone.
We dipped our toe into the water as the major sponsor of mobius Future Racing this year and couldn’t be happier.
AMP Capital has a global portfolio of assets across a number of significant segments. Within Australia they are activating a number of key industrial assets – one being Crossroads Logistics Centre in Casula, a strategically located industrial development unique in its access to key transport and infrastructure.
We recently launched a new site for SunDoctors Skin Cancer Clinics whose previous site needed a complete overhaul.
A quick update about the recent Tour of Tasmania where the mobius Future Racing team finished 5th on teams GC and put ourselves in a position to win every stage.
Stable Group is a long standing and valued client of mobius that we have worked with on a number of innovative, stand out projects in both commercial and residential real estate.
Bluestone has been working with mobius since they began – our first project being the Bluestone corporate identity.
Following a process of deep consultation both internally and externally over 5 rigorous months, mobius has completed the first phase of the redesign of the WT Partnership brand platform and identity.
With a suite of leading brands including Sofitel, Pullman, Mgallery, Grand Mecure and Novotel to name a just a few – Accor is dedicated to creating outstanding customer experiences across its businesses globally.
Following our brand activation and successful launch of National Home Doctor Service, Crescent Capital has called on us to re-brand its chain of skin cancer clinics with the SunDoctors brand identity and launch the new brand with an integrated marketing campaign designed across traditional and digital media channels.
ASIC has a deep commitment to embracing diversity in the workplace and a part of this is Diversity Week – mobius was engaged to help articulate this ongoing initiative via strategic advice through key comms and messaging.
mobius was integral in the online communication campaign “Vote now for Fred” by client, Fred Hollows that resulted in Google awarding the Fred Hollows Foundation $500,000 for their ‘saving sight and changing lives’ ongoing work.
With both Jane and Guy keen cyclists (Jane being far more experienced than Guy), it was only a matter of time before we took this to a new level through involvement with a team in the Australian National Road Series
National Home Doctor Service is Australia’s largest network of home visiting doctors.
Our first appointment was to roll out their new brand identity, created when two existing regional businesses joined forces to form a new national brand.
As a major sponsor of Repco’s biggest-ever national conference, Castrol was determined to make a major impact.
Red Cross is internationally one of the world’s most recognised and respected brands.
This is the result of the invaluable contribution it makes to countless humanitarian activities caring for the most vulnerable people throughout the world.
We love working on Castrol
The year was 1996. We were called into Castrol’s Kent St city office (in the days of an 8 minute cab ride) and were asked to redesign the packaging on the iconic Castrol GTX brand.
