What we love about our job is that we get to work on a huge variety of products, services and brands – shaping how they attract and engage with their target market – never a dull moment.
A project 6 months in the making is our work on the launch of Guarda EDGE, an Australian designed, innovative, step change in the world of concrete cutters.
A marketers dream is to have a product that offers a distinct advantage over its competitors – EDGE is such a product. Its life saving Tri-Vac technology vacuums and extracts deadly silica dust, slurry and fumes while the operator works – the only product in the world today to do so.
As with all start-ups, the budget is tight, the timeframes even tighter and the need to make every post a winner, crucial.
Our client has a marketing background so a lot of the heavy lifting strategy wise was largely formulated before our involvement. One of our key recommendations was that they needed to own the safety category with a distinctive colour, settling on a vibrant lime green in a category where the big players such as Husqvarna and Stihl have powerful visual recognition based around their product colours. We combined this with a powerful, no nonsense message and knock-out graphics across numerous customer facing channels and unique activation ideas for the world launch in the USA early next year.
Established in 1994 and named after the topology of the Möbius loop, mobius has grown to a full service agency focusing on marketing and design solutions.
The Möbius loop was designed in 1858 by Augustus Ferdinand Möbius to illustrate the theory of infinity. It is where the perfect marriage of science and art can be illustrated, a loop of infinite proportions and endless possibilities.
Our clients are some of the best and biggest in their fields reaching across a variety of industry and service. Because of this diversity we think laterally to offer unique marketing and strategic solutions.
With calculus, infinity came into its own. Whether you were doing differential calculus and considering infinitesimally small increments, or integral claculus and adding together an infinite set of infinitely narrow segments, infinity was a working tool of the mathematician.
And it needed a symbol.
As it happens, one had just been produced, the lemniscate, ∞. That drunken figure of eight now used to represent infinity was introduced in a work on conic sections by John Wallis, the man behind the formula for π, who would be significantly more famous today if he hadn’t had so many glorious colleagues.