Our first project for OneSteel was the development and articulation of a new brand for a range of steel mesh designed to revolutionise strata control within coal mining operations. Our brief was to create a brand name and design that reflected the unique attributes of the products and served to elevate it beyond the commoditised market in which it traditionally competed.

The success of that project resulted in us being engaged by InfraBuild, the new owners of Liberty OneSteel to once again conceive a new name and brand design for a range of high strength reinforcing steel with genuine green credentials, underpinned by superior technical and structural capabilities that result in real benefits around safety, sustainability and cost.

Following a comprehensive name development phase during which the name VIRIBAR was agreed upon and a logo designed and registered, we are now completing the final touches to the brand’s style guide, architecture and multiple applications.