We’ve just gone live with a new promotion website built on ‘populus’ for Yoplait yoghurts featuring a custom mobile entry mechanism and animations to bring the promotion to life.
Incorporating a mobile centric design, the site uses the mobile device’s ‘swipe’ action detection to activate the ‘game’ by users swiping the lid on the animated yoghurt tub.
We programmed a randomized instant win mechanism on the site allowing participants to win prizes between $10 and $1,000 upon playing the game.
