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The Australian Reinforcing Company (ARC) is owned by Infrabuild, who through its purchase of OneSteel is a long term mobius client and at the forefront of steel reinforcement for the Australian construction industry.

Our brief was to bring to life LOKPOD, a new product innovation for residential slab construction that offers significant economies and efficiencies for builders.

Because of the baked-in legacy processes and methods within the industry, we jointly decided the best approach was a concise, punchy video animation that was easy to access, view and understand.