Following an extensive 10 month brand design and activation process, we have launched the PFX brand for OneSteel. Leveraging OneSteel’s unique and market leading expertise in prefab reinforcing, the PFX brand was created to consolidate and grow OneSteel’s market position in a market typically characterised by commoditisation, not innovation.
ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.
Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.
Market leadership is hard fought and rigorously defended by those who enjoy it. AHG is one such company and engaged mobius in collaboration with Stollznow Research to undertake research into a number of its divisions so as to build a knowledge base for key strategic marketing decisions in the highly competitive national transport and logistics space.
Truscreen’s cancer detection technology is the result of almost 30 years of research and development and utilises ‘Opto Electrical’ technology for the detection of cancer cells. mobius was appointed to re-brand the company following a recent stock market float and with the commercialisation of its product gaining momentum internationally.
AMP Capital has a global portfolio of assets across a number of significant segments. Within Australia they are activating a number of key industrial assets – one being Crossroads Logistics Centre in Casula, a strategically located industrial development unique in its access to key transport and infrastructure.
Following a process of deep consultation both internally and externally over 5 rigorous months, mobius has completed the first phase of the redesign of the WT Partnership brand platform and identity.
With a suite of leading brands including Sofitel, Pullman, Mgallery, Grand Mecure and Novotel to name a just a few – Accor is dedicated to creating outstanding customer experiences across its businesses globally.
Following our brand activation and successful launch of National Home Doctor Service, Crescent Capital has called on us to re-brand its chain of skin cancer clinics with the SunDoctors brand identity and launch the new brand with an integrated marketing campaign designed across traditional and digital media channels.
Australia’s leading cost consultants and quantity surveyors, WT Partnership has engaged mobius to to conduct a wide-ranging review of its brand and communications framework as it seeks to grow its position in the Australian marketplace and forge new markets in the USA and India.