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Castrol is the leading lubricant supplier for passenger cars, commercial and industrial markets within Australia

For this campaign, Castrol asked mobius to conceive a ‘”shock and awe” POS campaign within Repco stores that engaged the DIY shopper through an emotional connection, not just a product benefit.

Drawing on the insight that DIYers take pride in their mechanical acumen and their ability to improve their vehicle’s engine performance through their own efforts, the “release your inner mechanic” campaign worked powered its way into consumers’ hearts and wallets.

Castrol - Release Your Inner Mechanic Promotion Poster