Things that might have been
Following many years of international research Lend Lease launched their solar electricity business unit. Lend Lease Solar was an initiative designed to capitalise on the Australian Government’s drive towards greater sustainability and energy efficiency.
mobius was retained to create the brand identity and then activate it across multiple communication platforms including a comprehensive website that included the integration of a Salesforce CRM, installation and operating manuals, printed marketing collateral, sales kits and consumer advertising via online, print and DM.
Unfortunately a change in government policy rendered the business case no longer viable and Lend Lease shelved its ambitious plans for this innovative venture.