Castrol’s new customer acquisition campaign in partnership with Virgin Velocity Frequent Flyer was a resounding success and significantly exceeded set targets by more than 80%.

A ground zero project – from absolute beginnings to final wrap – this program involved development of strategy, a flexible and compelling creative platform, meeting a challenging delivery timeframe for all elements including print and online. The integrated website and eDM campaign centralised program registrations, campaign communications and client reporting – keeping everyone up-to-date throughout this benchmark program.