AAAE expo exploits

By Corporate, Creative, Our Work, Solutions

Engaging with resellers and end users is a vital tool in Castrol’s arsenal of maintaining its leadership in the world of lubricants.

This year’s Australian Auto Aftermarket Expo at the MCEC in Melbourne plays an important role in this strategy, with Castrol strongly represented as an exhibitor and event sponsor.

Working closely with the talented Castrol team we designed the look and feel of the Castrol stand, crafted its communication strategy, oversaw and developed brand activations – and developed the creative assets. Working closely with the exhibition stand constructors and various other contributors we also oversaw the installation and commissioning of the stand.

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May 23, 2026
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Brand building – a long term investment

By Corporate, Creative, Our Work, Solutions

Established in 2003, Terranova Seeds has grown to become one of Australia’s eminent seed distributors and a key partner for leading growers and nurseries nationally and throughout Oceania.

A client of mobius since inception, the Terranova brand is testament to the value of a consistent well-articulated brand story played over the long term. The Terranova logo for example has remained unchanged since 2003, as has the brand style and positioning line. During this time the business has also enjoyed tremendous success.

With a new MD commencing last year, our brief was to create a new piece of master creative to apply across key comms that further elevated the well-established brand, while remaining distinctly relevant for the target market.

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August 9, 2025
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“You’re kidding me, that’s unreal! – thanks, BP”

BP engages mobius for “surprise and delight” festive season initiative

By Corporate, Creative, Online, Our Work, Solutions, Strategic

BP enjoys a significant account customer base that the company wished to recognise and reward during the Christmas and festive season in a truly unexpected and unique way. Required for both the Australian and New Zealand markets, mobius created the “21 days of giving with BP Plus” campaign, a strategy that automatically entered customers into a weekly draw, every week for 3 weeks, for simply using their BP Plus card in a normal way – with no additional or special requirement needed.

The reward pool across both markets was in excess of $180,000 redeemed via a range of $500 Gift Cards. As customer engagement and reward was the focus, all winners were personally called, as well emailed the notification of their win – a valuable strategy that went down very well with customers and provided unique insights into the customer experience with BP.

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January 30, 2024
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Bringing out the Awe & Wonder

By Corporate, Online, Our Work, Solutions

Jenolan Caves are an Australian icon and World Heritage listed phenomenon.

Early in 2023, Jenolan approached us to develop a new campaign that boosted awareness and visitation given it had been some time since Jenolan had been active in the market. With the benefit of a new logo and brand identity, we created a multi-channel creative campaign using the themes “Awe & Wonder” and “A World of its Own”, anchored by a welcoming call to action invitation, “Get to know your Jenolan”. The campaign was socialised across static and digital poster sites, bus sides, letterbox drop and social media.

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November 15, 2023
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If it is not right do not do it; if it is not true do not say it.

Marcus Aurelius
February 28, 2023
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Activated accolades

By Consumer, Online, Our Work, Solutions

“As part of a global re structure and cultural re alignment , we undertook an extensive change management process including brand, vision, mission and market perception that required we re-position ourselves from an internal and external perspective.

Mobius were engaged to plan, assist and mentor us through this activity. Their work encompassed a comprehensive brand review and transformation that re-connected and energised the global business into a more cohesive, outward looking worldwide enterprise that aligned with the new strategic business direction.

Their understanding and insights were thorough and highly effective – providing us with a new, cohesive brand structure from which to grow and expand our business globally. We continue to engage them in our ongoing brand strategy and activations – I couldn’t recommend them more highly.”

Nick Deeks, Managing Director.

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July 8, 2022
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30,000 attendees can’t be wrong

By Consumer, Creative, Offline, Online, Solutions, Strategic

BP and Castrol approached us to design their joint stand at the Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.

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May 25, 2021
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Winning with creativity

By Consumer, Creative, Online, Solutions, Strategic

CBRE has curated a sophisticated database that is the cornerstone of their project marketing success as the leaders in their field across Australia. However, there was a communication gap that had failed to motivate customers into enquiring about the $25,000 HomeBuilder grant. CBRE briefed us to create a lead generation campaign to solve this problem.

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December 10, 2020
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