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30,000 attendees can’t be wrong

By Consumer, Creative, Offline, Online, Solutions, Strategic

BP and Castrol approached us to design their joint stand at the 2021 Brisbane Truck Show. The brief required us meld the key messaging of both brand’s within the same environment, under the collaborative theme of “keeping your truck on the road for longer” with a single integrated fuels and lubrication offer. As last year’s show was cancelled due to Covid, this year’s effort was keenly supported by industry as evidenced by the high level of engagement in the activation activities on the stand.

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Winning with creativity

By Consumer, Creative, Online, Solutions, Strategic

CBRE has curated a sophisticated database that is the cornerstone of their project marketing success as the leaders in their field across Australia. However, there was a communication gap that had failed to motivate customers into enquiring about the $25,000 HomeBuilder grant. CBRE briefed us to create a lead generation campaign to solve this problem.

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Aesthetic Medicine Pioneers

By Consumer, Online, Our Work, Solutions

The cosmetic and laser clinic space is crowded with numerous chains populating the Australian market – all offering a largely undifferentiated service. Our client, sensing an opportunity to advance a superior offering grounded by medical science and administered by trained doctors (aesthetic medicine), approached us to develop a new brand from the ground up.

Visit luminiq.com.au

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