Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.
Our creative solution – the “2.5 million km engine protection proof” idea – was applied across multiple B2B and end user touch points, resulting in a multifaceted integrated campaign that has has once again served to reinforce this iconic Castrol brand’s position in the robust Australian diesel engine oil category.
After years of development and around $20 million invested, Pooled Energy has appointed mobius to launch its fabulous product offering – more updates to follow.