Raising the bar in industrial marketing

Following an extensive 10 month brand design and activation process, we have launched the PFX brand for OneSteel. Leveraging OneSteel’s unique and market leading expertise in prefab reinforcing, the PFX brand was created to consolidate and grow OneSteel’s market position in a market typically characterised by commoditisation, not innovation.



Castrol Facebook Promotion

We built a custom Facebook promotion app for Castrol.  Pick the top 5 in this year’s Supercheap Auto Bathurst 1000 for a chance to win a piece of history!


mFR team vehicles to star at next NRS race

In addition to one of the best team rosters in the competition, we are pleased present two of the sharpest looking team vehicles to grace the caravan of support vehicles making their debut at the 5 day Lakes Oil – Fulton Hogan Tour of the Great South Coast starting on August 10, 2016.


Logical Logistics at Moorebank

Diversified logistics and infrastructure company Qube has reimagined logistics at Moorebank Logistics Park, Australia’s largest intermodal logistics centre covering 243 hectares.

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CAMPUS. Learning to work smarter at ASIC

ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.

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promotions powered by populus

It’s been a busy start to 2016 with over 10 national consumer promotions launched for a number of big brands including Woolworths, Pepsi and Doritos – all built using our populus promotions engine. populus validates and securely collects online entrants’ data to conform with the promotion specific rules – all on beautifully crafted, fully branded and mobile device friendly micro sites. With built-in reporting tools, populus also performs informative and effective real-time and post-promotion analysis.


Raising the bar for OneSteel

This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.


Brother Shave – High quality razors on subscription

Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify. Visit


Brand perceptions study for the nation’s biggest motoring group

Market leadership is hard fought and rigorously defended by those who enjoy it. AHG is one such company and engaged mobius in collaboration with Stollznow Research to undertake research into a number of its divisions so as to build a knowledge base for key strategic marketing decisions in the highly competitive national transport and logistics space.


Ribena Summer Promotion

Another successful FMCG prize draw promotion delivered for Ribena.


mFR new signing scoops 5th in National ITT

Against a field of some of Australia’s, and indeed the world’s best cyclists, new signing Ben Dyball scorched the the Elite Mens Individual Time Trial course to come in 5th, finishing behind winner Rohan Dennis (winner of the Tour de France 2015 Prologue), Richie Porte, Damian Howson and Sean Lake.


World leading cancer screening technology company re-brands

Truscreen’s cancer detection technology is the result of almost 30 years of research and development and utilises ‘Opto Electrical’ technology for the detection of cancer cells. mobius was appointed to re-brand the company following a recent stock market float and with the commercialisation of its product gaining momentum internationally.


Capitalising on mobius’ brand expertise

In a classic ‘meeting of the minds’, Capital Corporation and Bluestone Property Solutions formalised what has, for some time been an ongoing and robust business relationship with the merging of both organisations to form Capital Bluestone.

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mobius extends cycling sponsorship – mFR to be joined by mobius Project 63

We dipped our toe into the water as the major sponsor of mobius Future Racing this year and couldn’t be happier.

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Crossroads Logistics for AMP Capital

AMP Capital has a global portfolio of assets across a number of significant segments. Within Australia they are activating a number of key industrial assets – one being Crossroads Logistics Centre in Casula, a strategically located industrial development unique in its access to key transport and infrastructure.

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Shiny new site for SunDoctors

We recently launched a new site for SunDoctors Skin Cancer Clinics whose previous site needed a complete overhaul.

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mobius Future Racing at the Tour of Tasmania

A quick update about the recent Tour of Tasmania where the mobius Future Racing team finished 5th on teams GC and put ourselves in a position to win every stage.

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Arnott’s Biscuit Bakery promotion

As part of Arnott’s 150 year celebration, they are running a promotion to win a community visit from the Arnott’s Mobile Biscuit Bakery. The promotion site was developed using our populus promotions engine.


An art deco classic shines again

Stable Group is a long standing and valued client of mobius that we have worked with on a number of innovative, stand out projects in both commercial and residential real estate.

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Veridian Kogarah

A new level of living for Kogarah

Bluestone has been working with mobius since they began – our first project being the Bluestone corporate identity.

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WTP springs into action with new, mobius designed brand platform

Following a process of deep consultation both internally and externally over 5 rigorous months, mobius has completed the first phase of the redesign of the WT Partnership brand platform and identity.

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Accor Hotels

CONGRADUATIONS – Accor books mobius to help it attract the best graduates

With a suite of leading brands including Sofitel, Pullman, Mgallery, Grand Mecure and Novotel to name a just a few – Accor is dedicated to creating outstanding customer experiences across its businesses globally.

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Lindt Hello chocolate promotion

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Wonder White e-book promotion

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Win a cruise with Werther’s Original

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OneSteel mines mobius’ brand experience to launch ‘world first’ steel product

The steel products industry has long suffered from rampant commoditisation, driving down prices and stifling the potential for innovation and healthy margins. Recognising this, OneSteel through its Minemesh range of Strata Control and Ground Support Mesh solutions for coal and metalliferous mining applications has been innovating quietly, making significant product improvements that lead to better safety and improved economies for its mining clients including industry juggernauts such as BHP and Glencore.

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