The steel products industry has long suffered from rampant commoditisation, driving down prices and stifling the potential for innovation and healthy margins. Recognising this, OneSteel through its Minemesh range of Strata Control and Ground Support Mesh solutions for coal and metalliferous mining applications has been innovating quietly, making significant product improvements that lead to better safety and improved economies for its mining clients including industry juggernauts such as BHP and Glencore.
Following our brand activation and successful launch of National Home Doctor Service, Crescent Capital has called on us to re-brand its chain of skin cancer clinics with the SunDoctors brand identity and launch the new brand with an integrated marketing campaign designed across traditional and digital media channels.
Australia’s leading cost consultants and quantity surveyors, WT Partnership has engaged mobius to to conduct a wide-ranging review of its brand and communications framework as it seeks to grow its position in the Australian marketplace and forge new markets in the USA and India.
We conceived and executed the campaign that encompassed brand identity design and positioning; brand activation via website including online membership application and payment gateway, DM (online and traditional) and membership collateral and fulfilment.
Things that might have been
Following many years of international research Lend Lease launched their solar electricity business unit. Lend Lease Solar was an initiative designed to capitalise on the Australian Government’s drive towards greater sustainability and energy efficiency.
a powerful CMS integrated across business interests
John Swire & Sons Pty Ltd is a holding company that coordinates Swire’s interests throughout Australia and Papua New Guinea, providing management for local subsidiaries and acting as an agent for some overseas interests.