In a classic ‘meeting of the minds’, Capital Corporation and Bluestone Property Solutions formalised what has, for some time been an ongoing and robust business relationship with the merging of both organisations to form Capital Bluestone. The new entity represents a formidable combination of commercial, industrial, residential and retail development acumen, underpinned by a rich heritage in transformational projects that continue to have a long and enduring positive impact on the communities in which they are built.
We dipped our toe into the water as the major sponsor of mobius Future Racing this year and couldn’t be happier. As the top finishing NSW team in the Subaru National Road Series, mFR just got better and better, the longer the season progressed and the signings for next season point to the fact that 2016 will almost certainly be even better. Our major sponsorship next year will include the provision of a team van that will take the convenience and professionalism of the team to a new level and save on the need to hire a vehicle for each event. The rider roster for 2016 will be posted shortly.
We are also pleased to announce our sponsorship of our mountain biking brothers with our major sponsorship of the Project 63 team – to be know as mobius Project 63. Managed by Bernard Chan (who also rides for the team), the team races in the mountain bike equivalent of the National Road Series and while they enjoyed success in 2015, next year looks even better with the following roster of riders: Bernard Chan, Tyron Bicknell, Conor O’Daly, Kurt Adams, True Swain, Scott Mulqueeny , Kelly Mapleston, Ben Fillingham , Rolando Delaytz and Nathan Podlich.
AMP Capital has a global portfolio of assets across a number of significant segments. Within Australia they are activating a number of key industrial assets – one being Crossroads Logistics Centre in Casula, a strategically located industrial development unique in its access to key transport and infrastructure. mobius was engaged to develop the brand strategy and design, executing a suite of marketing assets that is driving the marketing of this landmark asset.
We recently launched a new site for SunDoctors Skin Cancer Clinics whose previous site needed a complete overhaul. Deliverables included a complete re-design to bring it in line with new corporate branding, a focus on user experience and site journey, re-purposing existing content where possible and making the site fully responsive and optimised across the spectrum of device types.
A quick update about the recent Tour of Tasmania where the mobius Future Racing team finished 5th on teams GC and put ourselves in a position to win every stage. Behind this was some great team work from a talented bunch of riders including current Team Pursuit World Champions – Alex Frame and Pieter Bulling, as well as a squad average age of just 22 years old. The maturity and progression from such a young bunch has been great to witness and a massive thanks to everyone for their support.
As part of Arnott’s 150 year celebration, they are running a promotion to win a community visit from the Arnott’s Mobile Biscuit Bakery. The promotion site was developed using our populus promotions engine.
Stable Group is a long standing and valued client of mobius that we have worked with on a number of innovative, stand out projects in both commercial and residential real estate. The latest of these being The Burcham Rosebery, the redevelopment of the art deco period Wrigleys headquarters that is being magnificently transformed by architects AJ+C. With the original comms and branding work on this project done by others, we are doing what we always do well – bringing the brand to life.
Bluestone has been working with mobius since they began – our first project being the Bluestone corporate identity. In addition to assisting them with the roll-out of a completely new brand design that is about to launch, were have the exciting task of brand design, strategy and activation for VERIDIAN Kogarah an outstanding and inspired $143m apartment development designed by Scott Carver that will redefine the apartment landscape in this bustling suburb.
Following a process of deep consultation both internally and externally over 5 rigorous months, mobius has completed the first phase of the redesign of the WT Partnership brand platform and identity. Launched on the first day of spring with a series of videos starring WTP people articulating the organisation’s brand values, the new WTP brand will be further activated to other stakeholders in coming months as the company pursues its new mission.
With a suite of leading brands including Sofitel, Pullman, Mgallery, Grand Mecure and Novotel to name a just a few – Accor is dedicated to creating outstanding customer experiences across its businesses globally. A key plank in this strategy is attracting the best graduate talent in order to build on this promise. mobius’ “Why open one door when your qualifications could open 29,347!” campaign spanned various media in order to engage with this savvy, hard to attract group.
The steel products industry has long suffered from rampant commoditisation, driving down prices and stifling the potential for innovation and healthy margins. Recognising this, OneSteel through its Minemesh range of Strata Control and Ground Support Mesh solutions for coal and metalliferous mining applications has been innovating quietly, making significant product improvements that lead to better safety and improved economies for its mining clients including industry juggernauts such as BHP and Glencore.
A quick snap by Guy of our show stopping bp/Castrol stand at the annual Brisbane Truck Show. According to a senior bp exec – “wow”
Founded by a former head of the Boston Consulting Group’s Healthcare practice – Health Outcomes Australia aims to refocus the attention of Australian healthcare organisations, both public and private, on the outcomes they generate for patients. mobius rebadged and rebranded the organisation and launched a shiny new website with their updated look: health-outcomes.org
Following our brand activation and successful launch of National Home Doctor Service, Crescent Capital has called on us to re-brand its chain of skin cancer clinics with the SunDoctors brand identity and launch the new brand with an integrated marketing campaign designed across traditional and digital media channels.
Australia’s leading cost consultants and quantity surveyors, WT Partnership has engaged mobius to to conduct a wide-ranging review of its brand and communications framework as it seeks to grow its position in the Australian marketplace and forge new markets in the USA and India.
a cutting edge website for one of Sydney’s leading specialist ENT & Thyroid surgeons – entthyroid.com.au
mobius were instrumental in the delivery of the recent Castrol Thought Leadership event series “Thinking Ahead of the Game”. These events were designed to engage and connect with some of Castrol’s top tier clients whilst delivering key messages of pioneering, innovation, partnership and growth.
ASIC’s Graduate Program microsite – designed and built by us – continues to work a treat with new updates, functionality and information recently added.
ASIC has a deep commitment to embracing diversity in the workplace and a part of this is Diversity Week – mobius was engaged to help articulate this ongoing initiative via strategic advice through key comms and messaging.
mobius was integral in the online communication campaign “Vote now for Fred” by client, Fred Hollows that resulted in Google awarding the Fred Hollows Foundation $500,000 for their ‘saving sight and changing lives’ ongoing work.
With both Jane and Guy keen cyclists (Jane being far more experienced than Guy), it was only a matter of time before we took this to a new level through involvement with a team in the Australian National Road Series. mobius Future Racing is the new team contesting Australia’s premier road cycling series – more updates to follow!
Read more about mFR at the 2015 Tour de Perth.
mobius appointed by BP and Castrol to design and campaign their presence at the 2015 Brisbane Truck Show.
We conceived and executed the campaign that encompassed brand identity design and positioning; brand activation via website including online membership application and payment gateway, DM (online and traditional) and membership collateral and fulfilment.
Castrol MAGNATEC STOP-START is a global brand and the latest development of the highly successful Castrol MAGNATEC franchise.
Sustainability is critically important to every aspect of Swire’s operations. The Group’s sustainable development programme is based on five ‘pillars’ – health and safety, environment, people, community involvement and working with others.