I’m regularly asked by CEOs, business owners and those in PE as to what the best way to leverage a brand for the highest possible return. Those in PE will often have this as their primary driver for investing and as such I am often surprised that marketing due diligence prior to investment was not more rigorous in this regard.
We designed and created a highly successful campaign for Vital Addition to promote their services at the Medical Business Management Masterclass Conference series held in Sydney, Brisbane and Melbourne.
We’ve brainstormed to create the ad that people discuss over coffee, the ad that delivers an unimagined vein of new prospects and pondered the alchemy of integrated media that transforms tepid consumer responses into unheard of leads for a hungry sales team.
Following an extensive 10 month brand design and activation process, we have launched the PFX brand for OneSteel. Leveraging OneSteel’s unique and market leading expertise in prefab reinforcing, the PFX brand was created to consolidate and grow OneSteel’s market position in a market typically characterised by commoditisation, not innovation.
In addition to one of the best team rosters in the competition, we are pleased present two of the sharpest looking team vehicles to grace the caravan of support vehicles making their debut at the 5 day Lakes Oil – Fulton Hogan Tour of the Great South Coast.
ASIC, Australia’s financial regulator, recently invested in a pilot workplace program based on activity based working concepts. mobius was engaged to create a name, brand identity and activation plan for the prototype environment, which aims to provide greater flexibility, improve collaboration, and empower ASIC employees in their work.
This is our second brand development project for OneSteel and a significant assignment even if we say so ourselves. We leapt at the challenge of designing and creating a new brand that bundled up some of the best products in the OneSteel Reinforcing portfolio so as the capture and re-articulate the brand’s unique proposition. With brand activation activities currently our focus, we can’t wait to let this brand loose.
Designed for the active military, emergency services and their supporters, Brother Shave is an innovative new subscription service that provides high quality shaving products at a significantly reduced price – with a percentage of profits going to aid those suffering from PTSD, anxiety, depression and other mental illnesses. mobius was responsible for design, brand development and also built a fully responsive e-commerce site on Shopify.