determining-brand-value-part-1

Determining a brand’s future value – Part 1

By | In The Loop | No Comments

I’m regularly asked by CEOs, business owners and those in PE as to what the best way to leverage a brand for the highest possible return. Those in PE will often have this as their primary driver for investing and as such I am often surprised that marketing due diligence prior to investment was not more rigorous in this regard.

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