When it broke that VW had committed one of the biggest automotive frauds known to man I wondered aloud whether the brand would survive.
Instinctively I felt that it would – there is just too much history and brand equity floating around – the VW beetle is one of the iconic vehicles of all time – cute, reliable, affordable and never took itself too seriously – what’s not to like?
I received a letter from Amex on Friday night, outlining (but not explaining) changes to my card conditions.
Now you can always expect that any changes to any existing arrangement with a financial institution will not be in your favour, otherwise they would trumpet it from on high, and probably spend a lot of money advertising it – such is the rarity of this type of event.
The steel products industry has long suffered from rampant commoditisation, driving down prices and stifling the potential for innovation and healthy margins. Recognising this, OneSteel through its Minemesh range of Strata Control and Ground Support Mesh solutions for coal and metalliferous mining applications has been innovating quietly, making significant product improvements that lead to better safety and improved economies for its mining clients including industry juggernauts such as BHP and Glencore.
Our twin stands and racing simulator for bp & Castrol at the Brisbane Truck Show.
A quick snap by Guy of our show stopping bp/Castrol stand at the annual Brisbane Truck Show. According to a senior bp exec – “wow”
Founded by a former head of the Boston Consulting Group’s Healthcare practice – Health Outcomes Australia aims to refocus the attention of Australian healthcare organisations, both public and private, on the outcomes they generate for patients. mobius rebadged and rebranded the organisation and launched a shiny new website with their updated look.
Following our brand activation and successful launch of National Home Doctor Service, Crescent Capital has called on us to re-brand its chain of skin cancer clinics with the SunDoctors brand identity and launch the new brand with an integrated marketing campaign designed across traditional and digital media channels.
Australia’s leading cost consultants and quantity surveyors, WT Partnership has engaged mobius to to conduct a wide-ranging review of its brand and communications framework as it seeks to grow its position in the Australian marketplace and forge new markets in the USA and India.
A cutting edge website for one of Sydney’s leading specialist ENT & Thyroid surgeons
mobius were instrumental in the delivery of the recent Castrol Thought Leadership event series “Thinking Ahead of the Game”. These events were designed to engage and connect with some of Castrol’s top tier clients whilst delivering key messages of pioneering, innovation, partnership and growth.
ASIC’s Graduate Program microsite – designed and built by us – continues to work a treat with new updates, functionality and information recently added.
The demise of Dick Smith and the poor performance of Myer since listing have had the nay sayers crowing from on high about the greedy and avaricious nature of that band of modern-day looters – Private Equity. From the outset I need to declare my hand on two levels – the first being that I too had grave doubts about Myer, possibly due to a built in aversion to retail stocks (more fool me…read JB HiFi) and the spruiking of the listing price reaching such a level of cacophony that I just couldn’t bear it any longer.
ASIC has a deep commitment to embracing diversity in the workplace and a part of this is Diversity Week – mobius was engaged to help articulate this ongoing initiative via strategic advice through key comms and messaging.
mobius was integral in the online communication campaign “Vote now for Fred” by client, Fred Hollows that resulted in Google awarding the Fred Hollows Foundation $500,000 for their ‘saving sight and changing lives’ ongoing work.
With both Jane and Guy keen cyclists (Jane being far more experienced than Guy), it was only a matter of time before we took this to a new level through involvement with a team in the Australian National Road Series
mobius appointed by BP and Castrol to design and campaign their presence at the Brisbane Truck Show.
We conceived and executed the campaign that encompassed brand identity design and positioning; brand activation via website including online membership application and payment gateway, DM (online and traditional) and membership collateral and fulfilment.
Castrol MAGNATEC STOP-START is a global brand and the latest development of the highly successful Castrol MAGNATEC franchise.
Sustainability is critically important to every aspect of Swire’s operations.
The Group’s sustainable development programme is based on five ‘pillars’ – health and safety, environment, people, community involvement and working with others.
National Home Doctor Service is Australia’s largest network of home visiting doctors.
Our first appointment was to roll out their new brand identity, created when two existing regional businesses joined forces to form a new national brand.
Block Strata is more than a new player in strata management. They have created a new paradigm in the industry based on an innovative platform that provides strata and body corporate services online.
The transition from Sherlock Financial Group to Sherlock Wealth wasn’t just a name change. It represented Sherlock’s commitment to wealth creation and wealth protection, not just risk protection.
As a major sponsor of Repco’s biggest-ever national conference, Castrol was determined to make a major impact.
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