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Credit card marketing – why do they bother?

By In The Loop

I received a letter from Amex on Friday night, outlining (but not explaining) changes to my card conditions.

Now you can always expect that any changes to any existing arrangement with a financial institution will not be in your favour, otherwise they would trumpet it from on high, and probably spend a lot of money advertising it – such is the rarity of this type of event.

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OneSteel mines mobius’ brand experience to launch ‘world first’ steel product

By Uncategorized

The steel products industry has long suffered from rampant commoditisation, driving down prices and stifling the potential for innovation and healthy margins. Recognising this, OneSteel through its Minemesh range of Strata Control and Ground Support Mesh solutions for coal and metalliferous mining applications has been innovating quietly, making significant product improvements that lead to better safety and improved economies for its mining clients including industry juggernauts such as BHP and Glencore.

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There is no design without discipline. There is no discipline without intelligence.

Massimo Vignelli

A healthy outcome

By Uncategorized

Founded by a former head of the Boston Consulting Group’s Healthcare practice – Health Outcomes Australia aims to refocus the attention of Australian healthcare organisations, both public and private, on the outcomes they generate for patients. mobius rebadged and rebranded the organisation and launched a shiny new website with their updated look.

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Thinking Ahead of the Game

By Corporate, Creative, Offline, Trade

mobius were instrumental in the delivery of the recent Castrol Thought Leadership event series “Thinking Ahead of the Game”. These events were designed to engage and connect with some of Castrol’s top tier clients whilst delivering key messages of pioneering, innovation, partnership and growth.

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Private Equity contributing to the greater good.

By In The Loop

The demise of Dick Smith and the poor performance of Myer since listing have had the nay sayers crowing from on high about the greedy and avaricious nature of that band of modern-day looters – Private Equity. From the outset I need to declare my hand on two levels – the first being that I too had grave doubts about Myer, possibly due to a built in aversion to retail stocks (more fool me…read JB HiFi) and the spruiking of the listing price reaching such a level of cacophony that I just couldn’t bear it any longer.

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Diversity Week

By Creative, Offline, Our Work

ASIC has a deep commitment to embracing diversity in the workplace and a part of this is Diversity Week – mobius was engaged to help articulate this ongoing initiative via strategic advice through key comms and messaging.

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Content is king. But context is Queen and she runs the household.

Gary Vaynerchuk, Vaynermedia

mobius gets on its bike

By Creative, Our Work

With both Jane and Guy keen cyclists (Jane being far more experienced than Guy), it was only a matter of time before we took this to a new level through involvement with a team in the Australian National Road Series

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Australia is lucky, they have a secret weapon - mobius.

Castrol Global Marketing Executive

Real Energy Annual Report

By Corporate, Creative, Offline

Focused on the exploration and development of oil and gas acreage in South West Queensland, Real Energy engaged us with an important brief to assist with their brand development and IPO. Following their successful listing, we have now completed their first annual report.

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Lend Lease Solar

By Consumer, Integrated, Offline, Online, Solutions

Things that might have been

Following many years of international research Lend Lease launched their solar electricity business unit. Lend Lease Solar was an initiative designed to capitalise on the Australian Government’s drive towards greater sustainability and energy efficiency.

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