mobius were instrumental in the delivery of the recent Castrol Thought Leadership event series “Thinking Ahead of the Game”. These events were designed to engage and connect with some of Castrol’s top tier clients whilst delivering key messages of pioneering, innovation, partnership and growth.
The demise of Dick Smith and the poor performance of Myer since listing have had the nay sayers crowing from on high about the greedy and avaricious nature of that band of modern-day looters – Private Equity. From the outset I need to declare my hand on two levels – the first being that I too had grave doubts about Myer, possibly due to a built in aversion to retail stocks (more fool me…read JB HiFi) and the spruiking of the listing price reaching such a level of cacophony that I just couldn’t bear it any longer.
We conceived and executed the campaign that encompassed brand identity design and positioning; brand activation via website including online membership application and payment gateway, DM (online and traditional) and membership collateral and fulfilment.
Focused on the exploration and development of oil and gas acreage in South West Queensland, Real Energy engaged us with an important brief to assist with their brand development and IPO. Following their successful listing, we have now completed their first annual report.
Things that might have been
Following many years of international research Lend Lease launched their solar electricity business unit. Lend Lease Solar was an initiative designed to capitalise on the Australian Government’s drive towards greater sustainability and energy efficiency.
Tellus Holdings is developing a business model that while globally proven, will be unique in Australasia. Driven by dual, high margin revenue bases in the commodity and waste sectors, our first engagement has taken the presentation of their financial reporting to a higher level ahead of a planned IPO.