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mFR riders tune up in Belgium

By Creative, Our Work

Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.

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Mitch Wright wins Australian U/19 Road Race

By Creative, Our Work

In the continuation of what has been a super start to this year’s National Road Racing Series for mobius Future Racing, young gun Mitch Wright showed a class field a clean set of heels to take out the Road Race, having the day earlier picked up bronze in the Individual Time Trial at The Australian U/19 Road Racing Championships in Geelong.

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We found mobius to be creative, responsive, professional and completely dedicated to the successful launch and ongoing success of the project.

Armando Gonzales, Product Manager – OneSteel Reinforcing

Determining a brand’s future value – Part 1

By In The Loop

I’m regularly asked by CEOs, business owners and those in PE as to what the best way to leverage a brand for the highest possible return. Those in PE will often have this as their primary driver for investing and as such I am often surprised that marketing due diligence prior to investment was not more rigorous in this regard.

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I highly recommend mobius as a branding and marketing agency for companies aiming to take their business to the next level.

Ben Keneally, CEO – National Home Doctor Service

Skoda – simply clever marketing

By In The Loop

We’ve brainstormed to create the ad that people discuss over coffee, the ad that delivers an unimagined vein of new prospects and pondered the alchemy of integrated media that transforms tepid consumer responses into unheard of leads for a hungry sales team.

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Design creates culture. Culture shapes values. Values determine the future.

Robert L. Peters