Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.
Energy retailer Pooled Energy has a complex, but very unique product solution to an everyday requirement – the cost efficient and timely application of electricity to the biggest users of household power – in this case swimming pools. Our lead generation marketing solution firstly tackled the rational consumer engagement route which started strongly, but predictably had a limited lifespan. We followed this up with a targeted Facebook campaign that played to the emotional highs and lows of being a swimming pool owner. The results were outstanding, so good in fact that at the time of posting this, the campaign had been pulled to give a our client time to catch up – and hire more people.
Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.
Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.
We conceived and built a custom online calculator for electricity retailer Pooled Energy to highlight potential savings of up to 30% of total household electricity costs.
Leading geo-civil contracting business MOITS engaged mobius to re-define their brand strategy as part of their drive to become a truly level one player in the building and construction sector.
Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.
Instant win on pack promotion powered by our populus promotions engine.
After last year’s successful Airport Millionaire promotion, this year’s version is even bigger; 20 participating outlets in 33 airports around Australia and New Zealand.
Our creative solution – the “2.5 million km engine protection proof” idea – was applied across multiple B2B and end user touch points, resulting in a multifaceted integrated campaign that has has once again served to reinforce this iconic Castrol brand’s position in the robust Australian diesel engine oil category.
In the continuation of what has been a super start to this year’s National Road Racing Series for mobius Future Racing, young gun Mitch Wright showed a class field a clean set of heels to take out the Road Race, having the day earlier picked up bronze in the Individual Time Trial at The Australian U/19 Road Racing Championships in Geelong.
After years of development and around $20 million invested, Pooled Energy has appointed mobius to launch its fabulous product offering – more updates to follow.
Terranova Seeds is an Australian success story. We designed and activated the Terranova brand story and its industry wide recognised “Thinking vegetable seeds? Think Terranova” campaign that still runs and provides cut through ten years after its introduction.
Conceived around the massive and expanding need of financial institutions to ensure complete compliance within their operations, new start-up TIQK aims to harness technology and innovation to deliver real-time, automated compliance.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au
The men’s peloton will begin the 2017 Subaru National Road Series (NRS) at the Battle on the Border later this month, with 2016 team’s runner-up mobius Future Racing set to get to taste the best of both worlds with a split-squad to tackle a challenging Australian domestic and US race schedule.
Head over to the Cycling Australia Website for the full article.
I’m regularly asked by CEOs, business owners and those in PE as to what the best way to leverage a brand for the highest possible return. Those in PE will often have this as their primary driver for investing and as such I am often surprised that marketing due diligence prior to investment was not more rigorous in this regard.
We recently built and launched a custom promotion site for Woolworths powered by our proprietary populus promotion engine.
In short, PE firms purchase companies they see as having great growth potential so that they can improve them and ultimately sell them at a profit – in other words PE firms exist to create value.
Castrol’s new customer acquisition campaign in partnership with Virgin Velocity Frequent Flyer was a resounding success and significantly exceeded set targets by more than 80%.
We designed and created a highly successful campaign for Vital Addition to promote their services at the Medical Business Management Masterclass Conference series held in Sydney, Brisbane and Melbourne.
We built another custom Facebook promotion app for Castrol. This time offering the winner the chance to help design Castrol’s livery to appear on-track in the Dunlop series at Homebush!
We designed and built a new website for MOITS – one of the leading demolition, shoring, excavation and civil works companies in the Greater Sydney Region.
We’ve brainstormed to create the ad that people discuss over coffee, the ad that delivers an unimagined vein of new prospects and pondered the alchemy of integrated media that transforms tepid consumer responses into unheard of leads for a hungry sales team.
Another successful instant win promotion launched – powered by our populus promotions engine.
Instinct Systems asked us to assist with revamping their JobBag™ software UI design.
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