We processed over 3 million entries during the 7 week promotion period for New World’s Scratch & Score instant win promotion.
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World renowned cost consultants WT celebrated 70 years in business recently with a stellar invitation only event at Sydney’s MCA. The event, attended by clients and WT directors from all over the world was designed to showcase their history and contribution to the construction and infrastructure industry globally, whilst also recognising those who made it all possible.
Over the 16th – 17th of November, the NSW MTB State Championships were held in Orange, NSW. The mobius Attaquer team went out in full-force, coming away with 5 State Championship titles across both categories, XCO and XCC.
This year Castrol are celebrating their first centenary. Not only did we help launch and create a calendar of celebratory events for this momentous occasion, we had the pleasure of being able to come up with the Castrol 100 Year Beer.
This year WT are celebrating their 70th year in business. With first hand recounts of the ‘old days’ and content from the current days coming from all global offices and team members…
The Cape to Cape, a 4 day stage racing event along the breath taking Margaret River in Western Australia was held over the weekend of the 17 Oct 2019 – 20 Oct 2019. Over 1,300 riders flocked to the West Coast event to race and experience some of the best scenery and trails Australia has to offer.
After a long, hard conversation with our beloved Mitchell Street office, we knew it was time to move on and to a new outlook – a refresh of sorts.
Just some of the brands that have powered their online promotions and competitions using our proprietary promotions engine, populus.
A consumer awareness & engagement competition micro-site.
Agency founders Jane and Guy keep things low key as they cut the cake, celebrating mobius’ 25 years. We thought the matching outfits for the day were a nice touch… brand alignment right there.
If we said to you “these people are experts in the design and custodianship of mobile machines for the continuous handling of bulk materials”, chances are you would not have the foggiest idea what we were on about. If we said, “think of those massive conveyor belt type machines that move millions of tons of raw materials such as iron ore, from a stockpile into the hold of a ship”, we expect you may have a better idea what we were on about.
Much of last year was consumed with us creating “Tested On The World’s Toughest Track”, a global awareness campaign we developed for Castrol VECTON Long Drain. The centrepiece is an AV, filmed in the Australian Outback and designed to convey the hellish conditions of operating high value, long haul trucks pulling huge loads in some of the world’s most challenging environments – with Castrol VECTON Long Drain as the engine oil.
We’ve created the website for the Smith’s Spin to Win competition, complete with a custom spinning wheel that allows entrants to spin and instantly receive notification of their prize. Winning entrants receive an automatically sent email with follow up instructions to validate their prize and submit further details for payment of the cash prizes.
One of our favourite AVs is the promotional hero video we did for Castrol EDGE to drive and socialise their sponsorship of the Wallabies. A crisp idea, perfectly targeted and beautifully executed, see if your feel the same…
A project 6 months in the making is our work on the launch of Guarda EDGE, an Australian designed, innovative, step change in the world of concrete cutters.
Following 4 years as naming rights and major sponsor of NRS team mobius Bridgelane, we say goodbye to this chapter of our relationship with the sport of cycling in Australia.
AHG Refrigerated Logistics recently announced their continuing support of Foodbank Australia as one of their National Partners and met at our offices to confirm details of the ongoing relationship.
For the past three years we have worked with Qube to articulate the brand proposition for Moorebank Logistics Park, Australia’s largest freight infrastructure project.
Castrol’s legendary lubrication pioneering was again on display recently when we launched Castrol Magnatec Bio-Synthetic nationally. Utilising revolutionary Eco-Engineering technology, Castrol has combined Magnatec’s clinging molecules with 25% renewable plant-based oil without any protection or performance compromise, while providing a more sustainable alternative to traditional engine oils.
OneSteel Reinforcing was acquired by international metals and industrial group, Liberty House Group that employs over 10,000 people in more than 30 countries. With the name changing to Liberty OneSteel Reinforcing, mobius is engaged to design and implement a rebranding programme across the 34 branch Australia wide network.
3M is a leading provider of automotive related consumables and parts for collision repair.
ASIC has again appointed mobius for another key project, in this instance to enhance and streamline UI for its team across their intranet pages and Sharepoint sites.
Childcare Centre Incubator, EDHOD has created a business model based on the identification, establishment, trade-up and sale of childcare centres, focussed primarily on greenfield centres. We were approached by the CEO and founder to conduct a complete brand origination and design from brand name, through to completed brand story and activation across multiple channels to market.
Having heard of our successful calculator for Castrol Australia at the Melbourne Truck Show, the Castrol Vecton USA team approached us and asked us to build a calculator for their upcoming US Truck Show.
Just before christmas we were invited by a global brand (and household name) to pitch for the brand activation, creative campaign and toolkit for a new global product, so confidential that “if we told you we would have to kill you”. Suffice to say, we won the gig against a number of overseas global agencies and we are simply delighted. It’s not the first time we have won a global pitch for an international roll-out, but it feels so good all the same and full credit to our team who went above and beyond in ensuring we nailed every detail along the way.
It’s big, it’s huge and it’s important – so we are hard at it – watch this space.
WT Partnership is a global cost consultancy and clear leader in its field.
AHG Refrigerated Logistics (AHG RL) is Australia’s leading refrigerated transport and warehousing company bringing together Scott’s, Rand, Harris and JAT to form one single business. With a fleet of over 500 prime movers and more than 1000 refrigerated trailers operating nationally, co-ordinating and managing all aspects of such a complex business requires a powerful software solution.
On Saturday, Jesse Coyle, Aaron Bicknell and Luke Brame (alongside riders from the mobius Project 63 MTB team) tackled the second edition of l’Etape Australia taking out the top three podium positions.
With a daring attack, Jesse powered away on the Beloka climb to win l’Etape Australia solo, with Aaron and Luke finishing a couple of minutes later.
Castrol is Australia’s leading lubricants producer across the passenger car, commercial, mining and industrial sectors and strives continually to grow its position through a programme of product innovation and deep customer engagement. mobius was briefed to create a campaign that articulated, expanded and embedded this corporate position both internally and in a customer facing scenarios and comms.
