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Castrol - Release Your Inner Mechanic Promotion Poster

Castrol / Release Your Inner Mechanic

By Our Work

Castrol is the leading lubricant supplier for passenger cars, commercial and industrial markets within Australia

For this campaign, Castrol asked mobius to conceive a ‘”shock and awe” POS campaign within Repco stores that engaged the DIY shopper through an emotional connection, not just a product benefit.

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If you can’t state your position in eight words, you don’t have a position.

Seth Godin
Brave Creatives, Really?

Brave Creatives, Really?

By In The Loop

While thumbing through the pile of magazines in reception at our agency I came across “Creative – Australia’s No.1 selling creative magazine”. It featured “The Brave Issue – courageous creatives to watch in 2012″. I almost puked.

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Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.

Gary Vaynerchuk, Vaynermedia