Following a successful campaign in a series of UCI tour races in the USA earlier this year, a number of our riders continued their preparation for this year’s NRS season with a programme of racing in the highly competitive Belgian Kermesse circuit.
Our creative solution – the “2.5 million km engine protection proof” idea – was applied across multiple B2B and end user touch points, resulting in a multifaceted integrated campaign that has has once again served to reinforce this iconic Castrol brand’s position in the robust Australian diesel engine oil category.
In the continuation of what has been a super start to this year’s National Road Racing Series for mobius Future Racing, young gun Mitch Wright showed a class field a clean set of heels to take out the Road Race, having the day earlier picked up bronze in the Individual Time Trial at The Australian U/19 Road Racing Championships in Geelong.
After years of development and around $20 million invested, Pooled Energy has appointed mobius to launch its fabulous product offering – more updates to follow.
Terranova Seeds is an Australian success story. We designed and activated the Terranova brand story and its industry wide recognised “Thinking vegetable seeds? Think Terranova” campaign that still runs and provides cut through ten years after its introduction.
Conceived around the massive and expanding need of financial institutions to ensure complete compliance within their operations, new start-up TIQK aims to harness technology and innovation to deliver real-time, automated compliance.
Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.
For further details about this exciting project please visit our recently launched project website at moorebanklogisticspark.com.au
The men’s peloton will begin the 2017 Subaru National Road Series (NRS) at the Battle on the Border later this month, with 2016 team’s runner-up mobius Future Racing set to get to taste the best of both worlds with a split-squad to tackle a challenging Australian domestic and US race schedule.
Head over to the Cycling Australia Website for the full article.
I’m regularly asked by CEOs, business owners and those in PE as to what the best way to leverage a brand for the highest possible return. Those in PE will often have this as their primary driver for investing and as such I am often surprised that marketing due diligence prior to investment was not more rigorous in this regard.